By Holly Reisem Hanna
Last month I sent out a tweet on Twitter, asking followers which book they would rather have me review, Martha Stewart’s book, “The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business” or Mike Michalowicz’s, “The Toilet Paper Entrepreneur”. While I got no response to which book people would prefer, I did receive a response from Mike himself. He tweeted that he was partial to The Toilet Paper Entrepreneur, and he then offered to send me a signed copy. So it was decided right then and there that The Toilet Paper Entrepreneur (TPE) would be November’s book review.
I had wanted to read TPE for some time, so I was thrilled when I received the copy personally from Mike. The introduction which made me laugh out loud totally resonated with me. You see, Mike uses bathroom humor analogies to explain different aspects in entrepreneurialism. And let’s just say, that I too have been caught doing the toilet paper shuffle. Expect women tend to be a little bit more refined in the ways that they go about it.
For instance say you’re in public, perhaps at a bar, and of course you sit down and bam, no toilet paper! So we ladies dig through our purse to find an old tissue, or we politely knock on the stall next door to ask for some toilet paper. The thing is we find the toilet paper we need to get the job done. How does all of this relate to business and being an entrepreneur? Mike says, “In this most challenging, most human moment of all, we demonstrate our infinite ability to pull miracles out of the trash. It’s awe-inspiring how careful, thoughtful, and innovative we are when are supplies are scare”.
Mike’s book is all about exploiting your strengths and getting rid of the excuses; illustrating key entrepreneurial points and strategies, this 10 chapter book is your roadmap to success. Each chapter is filled with TPE tips, resources and “Take Action Now” sections where Mike challenges the reader with exercises to get them going on the right path. One thing that I noticed in the book and that I really enjoyed is that Mike uses both feminine and masculine pronouns – you don’t see that very often; way to go Mike!
Motivational, inspiring and thoroughly entertaining, The Toilet Paper Entrepreneur is a must read for those of you who have ever considered starting your own business or even if you’re already an entrepreneur. In fact, my copy of the book has so many pages highlighted that I need to go back and create a master list so that I can refer to all the great quotes and ideas on a regular basis.
Do check out Mike’s, “The Toilet Paper Entrepreneur“, I promise you won’t be wiping your bum with it!
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