5 Essential Tips for Getting Your Pitch Accepted
Posted in Marketing & PR
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By Holly Reisem Hanna
As an blogger and entrepreneur, my inbox is flooded daily with all sorts of requests from a variety of people – everything from guest blogging inquiries, to proposals for partnerships, reviews and requests for free promotion and advice.
While I always appreciate people’s interest in the site and respond to them with respect and dignity, sometimes I just want to shout, “Are you joking”!? You see, my niche is the work at home realm, which encompasses finding work at home jobs, managing your work at home life and/or running a business from home – pretty simple, right? Yet, I have been pitched on everything from fog-less mirrors, to tires, tools and animal insurance!
Whether you’re pitching a publisher because you want to submit a guest post, or if you’re hoping for a blogger to review your product, there are some general tips that will help you get your pitch accepted.
What’s My Name?!
I have received numerous emails addressed… Dear Webmaster, Sir, Madam and my personal favorite, Hey You! Nothing is worse than receiving an email with a vague and general salutation – especially when my email address contains my first name! Take the time to get to know who you are emailing, search for an About Page and personalize your email with the individual’s first name. Can’t find their name anywhere on their site? Check out their social media profiles and dig around, more than likely you’ll be able to find their name listed somewhere.
Short, SWEET and Concise
Notice how the sweet is in all caps?! Everyone likes hearing compliments and in business it’s no different. Take the time to let the person know why you like their site/product and why it’s a good fit for your proposal. Along with this make sure to craft your email, so that it is short, sweet and to the point – nobody wants to read a novel.
Stay on Target
Just because you’re targeting women and I’m targeting women – doesn’t necessarily make it a good fit. Do your due diligence and learn about the business or blog that you’re pitching. Many sites will have an About Page, PR Friendly or Advertising Page or if you’re writing a proposal for guest blogging opportunities, a Guest Posting Guidelines Page. Many times you will find all of the information that you need right here. Then take it a step further, and read a few of the posts on the site to get a feel for the topics, products and opportunities this blogger/business generally works with.
No Canned Emails or Press Releases
Don’t copy and paste your press release or canned introduction into the body of an email – this is extremely impersonal, and often leaves the reader confused and frustrated. And do you know where your email ends up – yup, in the trash! Personalize your email and be clear in what you’re asking. Saying you want to partner with someone, could mean a million different things. Take the time to craft a pitch that is clear, concise and to the point – and always remember to include the benefits to the individual. If you feel it is absolutely imperative, you can attach your press release to the email for additional references.
Where are Your Manners?
Just because you’re working online and people remain somewhat anonymous, it is never okay to be rude, demanding or disrespectful. Your pitch should always remain friendly, polite and professional. Make sure that you correctly spell the individual’s name, and that your query has been checked for errors and typos. Your initial pitch or query email sets the tone for all future encounters, make it count. Sloppy and unprofessional pitches most often times end up in the trash – or worse yet, a blogger decides to call you out on your PR faux pas and a PR fire storm ignites!
By taking your time upfront, you’ll save time and money on the back end, by scoring some really good partnerships and PR for your business.