By Holly Reisem Hanna
Normally, I'm very practical when it comes to social media hype, but with Pinterest, I've seen major results from my own efforts, as well as I know bloggers who are having incredible results, because of pins that have gone viral.
Point in case, Mandy Rose, and Meagan Paullin have both talked about their Pinterest success in this post, Bloggers Making Over 40K With Their Blogs. In fact, Mandy had a “home tour” pin that has been pinned close to a million times, and Meagan had one post go viral which in turn, skyrocketed her earnings for 2013.
Still not sure about the hype? Check out these stats.
- Pinterest is the 4th largest traffic driver worldwide. [Source: Techcrunch]
- Not only is Pinterest sending tons of traffic to websites, but Pinterest users spend twice as much as Facebook users. [Source: FastCompany]
- Pinterest has Google benefits. Pinterest boards tend to rank well in Google search. [Source: Dustin TV]
- 62% of brands have the Pinterest “Pin It” buttons on their product pages of their websites, and it is the most used button. That officially puts them in the first place compared to 61% having the Tweet buttons and 59% of brands having the Facebook Like buttons. 42% of brands have the Google+ button all according to a study done by 8th Bridge, after analyzing 872 retailers.
- The average Facebook post lasts 3 hours. The average tweet lasts for 18 minutes according to data from Moz. Pinterest Pins can last for months and even years. [Source: Lisa Buben]
So do you want to tap into the power of Pinterest? Follow these Pinterest tips to get started.
Pinterest Friendly Images:
When I first started blogging, I used reused a lot of stock images on my blog, so that I could save money. But as Pinterest became popular, I decided I needed to use a better strategy that would maximize my efforts, so I purchased a new image for each post. While this method was a lot better than recycling images, it still didn’t maximize my Pinterest involvement.
If you’re going to invest the time on Pinterest — you need to create the best images possible. If you’re taking your own photos, you should invest in a good camera and learn the ins and outs of photography. In fact, there are many bloggers who share their photography wisdom for free, try looking at the Pioneer Woman’s photography blog. Same is true for stock images — you’ll need to invest some money for high-quality photos, I personally use StockFresh.
Once you have your high-resolution image, you’ll need to take it a step further by creating an image that sends a clear message. To do this, you can use a free resource called PicMonkey — this platform allows you to add titles, borders, overlays, effects and much more. To get the most bang for your buck, you should orient your image in a vertical position (portrait style). In fact, according to Curlate, images with an aspect ratio of 2:3 and 4:5 get 60% more repins.
Pinterest Business Account:
When Pinterest first came on the scene back in 2011 — it only allowed for one type of account, but as Pinterest grew in popularity, it expanded its brand by adding business pages to the mix. While business pages don’t look any different from personal pages, they do offer a couple of unique features that bloggers should definitely take advantage of.
If you’re already set up with a personal account, it’s super easy to convert. Simply go to this link and follow the prompts — it takes just a few minutes.
Once you have your business account set up, there are two features that you need to utilize. One is your Pinterest analytics which will tell you what your most popular pins are, how many clicks they receive, as well as overall reach and impressions. The other cool feature that business accounts have is the ability to enable Rich Pins, which includes additional information about the pinned image automatically. To enable Rich Pins, simply follow the process listed on the Pinterest website.
When you create your Pinterest account, make sure that your profile, pins, and boards all have clear descriptions along with targeted keywords. Having these in place will help maximize your efforts by making it easier for individuals to find your pins and boards via Pinterest search. Because Pinterest is popping up in so many of Google’s search results, it’s important that you’re utilizing long-tail keywords on your pins and boards.
Verify Your Account:
Get more followers by adding a layer of trust and professionalism to your Pinterest account by verifying your blog. To do this simply go to your settings and click on “verify website.” Next, you’ll be prompted to download your unique HTML verification file. Once you have this upload it to your server, then go back to Pinterest and verify your website. Confused? Take the easy route and download the Pinterest Verify Meta Tag Plugin through WordPress.
It's About the Numbers:
What to grow your Pinterest following?
“A Pinterest study from the University of Minnesota gathered more than 3 million pins and collected data on more than 45,000 users to come to some conclusions on how to grow your followers and what categories are most important. The study took into consideration 38 different factors that may attract an audience on Pinterest. The three most important factors in getting more followers.” [Source: Buffer]
- The number of users you follow
- The number of pins you have
- The number of boards you have
So basically, if you want more followers you need to diversify your boards, pin a lot, and follow other pinners in your niche.
From the moment I decided Pinterest was going to be my main social media focus — I started learning everything that I could about the platform. While you can get lots of free information online, I HIGHLY suggest these two e-books, as they have helped my own Pinterest strategy tenfold.
The first is Pinterest Savvy: How I Got 1 Million Followers by Melissa Taylor (currently, she has 1.4 million followers) of Imagination Soup.
You can purchase Melissa’s e-book for $4.97. I devoured the information in one night and immediately hashed out a detailed marketing plan for my Pinterest. In just three short months, I was able to increase my followers by 5K, and my Pinterest traffic beats out my Facebook, Twitter, and Google Plus traffic combined.
The second book is How to Blog for Profit (Without Selling Your Soul) by Ruth Soukup of Living Well Spending Less.
This e-book sells for $7.99, and it is worth every single penny! If you want to blog for money or increase your Pinterest influence, this is the guide for you. Not only does Ruth give a realistic view on what it takes to make it as a monetized blogger, but she shares solid knowledge for maximizing your revenue and marketing strategies. Many of the tips were new to me, which is always refreshing.
I also read a ton of free articles about Pinterest — here's a Pinterest dedicated board if you want to find out more.
When I first started using Pinterest, I received an invite to a group board. Not really knowing what it was about, I joined. Soon there after spammy pins flooded my feed – I quickly removed myself from the group board. It wasn't until I read Melissa’s e-book that I finally understood the powerful and positive impact that group boards could have.
But first, a word of caution … when creating a shared board or accepting an invite, I suggest keeping it small and restricted to individuals that you know fairly well. You don't want questionable or spammy pins floating through your stream. Another tip is to make sure that the board is well defined, for instance, I have one for work at home bloggers – pretty straightforward what the appropriate topics (pins) are for this board. Some boards will even have predetermined rules in place at the top of the description.
Now the good part. When you create a shared board, you’ll invite other Pinterest users to pin items to that board. Once you have your shared board, each time a member of that board pins an image, it goes out to all of the member’s followers. So if each member has 1,000 followers, and there are ten members in the group, your pin is now being seen by 10,000 individuals! And when someone new follows all of your boards, they also follow the group board which exponentially increases your reach.
Play around and experiment with this function. If something's not working — you can always modify as needed.
Are you using Pinterest for marketing your blog or business? What Pinterest tips do you have?
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