By Danielle Buffardi
With Facebook being as successful as it is, it’s super easy for your page to get ‘lost’ within the crowd. Some fans will ‘like’ your page and never visit it, while others will turn into Facebook friends. Therefore, you must be creative in your dealings with your business page on Facebook. As with every social media site, Facebook is of the utmost importance when it comes time to get your brand’s message out to the masses. Social media is a free tool that can help to bring in good PR vibes for your business’s bottom line. Standing out on any social media site, not just Facebook, takes practice and precision smarts.
Read on for four tips on how to get using Facebook to boost your company’s visibility and help make you stand out among the crowd.
1. Customize Your Facebook Cover Photo:
Facebook allows for a customizable cover photo 851 x 315 pixels. This banner sits on top on your page. Use this space to accentuate your company's logo, or your product, even your hours of operation or a special promotion that you’re currently running. It’s free advertising space so be sure to take advantage of it.
2. Relevant Information:
Since your company's Facebook page will be used primarily for pushing your product, combine your selling skills with your information skills. Post only relevant and interesting information for your fans to read. Update all of your social media sites simultaneously with what’s hot right now within your field. This way, you stay current and in-the-know as do your potential clients. Others are more likely to share content with their comrades if it’s current and cutting edge. Anyone that shares your content is helping to get the word out on your product, so encourage sharing by providing fans with useful links and news.
3. Share More Things:
Facebook gives you lots of space to add photos, videos, and pod-casts so take advantage of that. If you don’t feel comfortable sharing personal photos then don’t — opt for business-related images that are likely to catch your followers’ attention. Upload some webinars that you’ve put together or tip videos and your Facebook visitors will appreciate you even more. Your personality comes through on video and people enjoy the intimacy that video helps to provide.
4. Make Your Facebook Page A Friendly Place:
This should go without saying, but your Facebook page should be a fun place to visit. This means no negativity, foul language, or crude content. Interact with your Facebook followers, ask them for feedback, and take a general interest in their well-being. Your followers will appreciate your care and concern and they’ll likely come back for more.
Facebook is a great social media tool when it’s used correctly. Take the time to make your Facebook page all that it can be to appeal to all types of potential clients. Social media’s reach-ability is always yours for the taking so use it accordingly to help make your brand stand out.
Danielle Buffardi is an award-winning freelance blogger, freelance writer, virtual assistant, and social media manager specializing in the areas of small business, virtual companies, family, pregnancy, and entrepreneurship. To learn more about Danielle and the services she offers, please visit her on the web at www.PenPointEditorial.com.