Everywhere you look, marketers and online influencers are touting the advice: “You need to build a list”! Why? Because with an email marketing, you have complete control. Not only do you own your list, but you don’t have to rely on Google’s ever-changing search engine algorithms for website traffic or Facebook’s pay-to-play advertising model. If you […]
When Should I Send Out My Email Newsletter?
Not everyone grasps the email marketing concept, and for good reason. There is a lot of planning and brainstorming that goes along with it. When to send out the email, hoping your subscribers will go click-happy on your links, keeping track of what gets clicked, and so on. Deciding when to send out your email […]
6 Tips for Creating an Effective Email Marketing Campaign
Nowadays, many businesses use email marketing to engage with their customers and promote their goods and services. When done properly, email marketing can be a very powerful strategy for creating brand awareness and converting visitors to buyers. The following are some guidelines which will help make your email marketing campaigns more effective. 1. Include clear […]