Brittany Ann is a wife, mom, an author, and a Christian blogger. She is an introvert by nature, but you’d never guess it online. She loves connecting with people and helping them any way she can, especially when it comes to helping them grow in their faith or improve their blogs. Read on to see how her entrepreneurial journey began and how was able to grow her Facebook Page to 100K in five short months!
Tell us a little bit about yourself and your blogging journey.
Way back in October 2013, a good friend of mine started a little blog on Blogger. I knew nothing at all about blogging, but I was a SAHM at the time and thought “That looks fun! I should make a blog too!” Little did I know how much I would absolutely fall in love with it in such a short amount of time.
Unfortunately, that blog wasn't really ever going to go anywhere, since I had no idea what I was doing when I first started it. So the following year, in August 2014, I completely shut it down, rebranded and relaunched as Equipping Godly Women and have been busy growing EGW ever since!
Now, I'm a wife, a mother to three little ones (ranging from six to six months), and a full-time blogger. I love it! It's truly the perfect job for this point in my life.
Do you have any special training?
No, not really. I do have a degree in elementary education, which I'm sure helps, and I started freelance writing right around the time I started blogging, but I don't have any special training in business or marketing or social media or anything like that. I've just learned everything along the way.
How are you monetizing your blog?
Right now, I'm using a combination of ads, affiliate links, sponsored posts and my own products. I do offer consulting and freelance writing services as well, but on a very limited basis.
How do you minimize income peaks and valleys?
I use a variety of income streams to help ensure that even if one tanks, I still have the others. Every income stream naturally has it's own waves, but when you have multiples, it's less likely that they will all hit their low point at the same time.
For example, my traffic has taken a big hit lately with a Pinterest algorithm change they supposedly made. A lot of bloggers were hit. But since I've been busy with Strategies Worth Sharing, which isn't so dependent on my pageviews like ads are, it was fine.
What marketing strategies have worked best for your blog?
Social media, for sure. Pinterest has always been the biggest traffic driver for my blog, followed by Facebook. I don't like having so much of my traffic coming from sources I can't control, so I'm trying to build up my email list too, but I'm not going to turn away all the traffic Pinterest, and Facebook are sending my way!
You wrote an eBook, Strategies Worth Sharing: How I Grew My Facebook Page From 2,000 to 100,000 in Five Months — tell us about it and who would benefit from it.
Strategies Worth Sharing really began out of a big need I saw among bloggers. It seems like every day someone is in a Facebook group complaining about how much Facebook hates them or desperately asking for help about how they can get more likes to their page and more traffic to their site. It's a real pain point among bloggers right now.
Originally, I was just going to write a blog post to help share some of what I had learned, but as I sat down to outline what I wanted to say, I realized, “Oh wait, this isn't one post … I have a whole book here.”
Strategies Worth Sharing is a book that needed to be written. There is such a lack of good information and SO much misinformation out there about how to grow your Facebook page while still keeping an engaged audience that it's no wonder bloggers are having a tough time with it!
Strategies Worth Sharing is absolutely jam packed with real strategies that work. It's not just a few random tips and tricks you've already heard before everywhere else. It truly presents an entirely different way of looking at Facebook, and it lays out not only exactly what to do but also why the strategies work.
I'd say this book is for anyone who is struggling with Facebook or who knows they aren't using Facebook to its full potential. If your posts only go out to a fraction of your fans, if your fan count is barely growing or not growing at all, if you don't know what to post that will stick, if you don't know how to get your fans interacting on your page … this book is for you.
And if you're interested but not sure, just check out the table of contents to see what all is included and not included. There's a LOT in this book. It's just a matter of where you're struggling.
What do you believe has contributed to your success?
With Strategies Worth Sharing, I think the key factor is just that it fills a need. I'm not trying to create interest for a good product that people simply aren't that interested in. People are already interested. They're frustrated. They are looking for answers. And this book truly fills that need.
It's been so great to hear all of the feedback that's come in now that people have started reading the book too. People are excited and thankful. Whereas they were discouraged, frustrated and at the point of giving up before, now they are sitting down with friends and forming book clubs to brainstorm, write out action plans and take their Facebook strategy to the next level. It's really neat.
What advice do you have for other women who want to start their own moneymaking blog?
I would say to choose a topic you absolutely love that others are going to be interested in learning more about as well. Blogging takes a while to turn a profit from — it's completely typical to blog for anywhere from months to a few years without ever seeing much income from it. And it'll take even longer if you're trying to write on a topic people aren't naturally wanting to learn more about.
And then once you start, just learn as much as you can from people who truly know what they are talking about — not just other bloggers on your level who want to help, but also form friendships with other bloggers who are farther along than you and pay attention
to what the true professionals are doing. If you're willing to invest in good books, courses, consultations, etc., it will not
only save you a ton of time and frustration, but you'll get all that money right back too (in earned income).
As an entrepreneur, mom, and wife how do you manage all of your personal and blogging activities?
By being very strategic, organized and intentional. I don't ever just “get around to” things. I start every week with a schedule and a prioritized to-do list so I can get the important things done, not get distracted by the unimportant things, and not waste time trying to figure out which tasks fit into which category. I only have so many hours in a day — I want to make sure I'm using them well.
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