By Carl Friesen Are you someone who: Has thought about blogging as a way to build your business, but don’t know what to write about? Tried blogging – but maybe haven’t published one in a few years? Writes a regular blog, but it’s not bringing you any business? It’s become clear that blogging is a vital […]
Why You Need to Be Lazier in Your Writing – The Case for Repurposing Content
By Sarah Landrum After reading the word “lazier” in the headline, you must’ve thought: “Wait, what? How can you even suggest that? Do you know what you’re asking me to do?” OK, before we get down to the nitty-gritty, let’s clear up a few things first. By “lazier,” I’m not talking about copying others’ content […]
How Great Writing Helps Expand Your Brand
By Deborah Sweeney The Internet has revolutionized marketing forever. Ads were once expensive, and had to be in your face or no one would pay attention to them. Today, you don’t have to slap potential customers over the head with pictures of your product or slogans in order to get them to recognize your brand. […]
How to Use Content Marketing in Your Business
By Jim Mandeville One of my businesses has been dying a slow death. I own an outdoor advertising agency. We specialize in advertising in places such as billboards, malls, movie theaters, gas pumps, and indoor. It’s no secret that the other traditional advertising platforms, newspapers, magazines, radio, and television are having a rough time as […]