Do you ever think of customer service as a marketing effort? If not, you should. Word of mouth is one of the most effective, reliable forms of business referrals. If you don’t have excellent customer service, customers and clients will be less likely to talk positively about you, in turn, hurting business. In the age […]
Should I Spend My Advertising Dollars on a Trade Show?
Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows […]
How to Use Direct Mail Marketing for Your Home-Based Business
Sponsored by MOO By Holly Reisem Hanna When home-based business owners think about ways to market their businesses, thoughts of social media, Facebook ads, email marketing, blogging, and SEO come to mind. While there’s no doubt that these methods work, sometimes business owners need to think outside the box for new ways to break through […]
10 Tips for Better, More Effective Marketing Writing
By Dawn Berryman Do you consider yourself a strong writer, or do you struggle with getting the words out on paper? Writing is crucial to your marketing efforts. Blog posts, product descriptions, website copy, email marketing, social media updates, and press releases all need to be written with care. Your writing style has a lot […]
The Five Best Free Email Marketing Services
By Jessica Burde Everywhere you look, marketers and online influencers are touting the advice: “You need to build a list”! Why? Because with an email marketing, you have complete control. Not only do you own your list, but you don’t have to rely on Google’s ever-changing search engine algorithms for website traffic or Facebook’s pay-to-play advertising […]