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You are here: Home / Archives for Marketing

Hate Cold Calling? Here are Eight Marketing Alternatives

Leave a Comment This post may contain paid and/or affiliate links. Please see our disclosure policy for further information.

Hate Cold Calling? Here are Eight Cold Calling Alternatives

Do you hate cold calling? I don’t blame you, most of us do. It’s something that the majority of us have done at one point or another. A lot of people starting in business feel as though they have no other options. If you’ve just launched a new business and you’re in desperate need of […]

Filed Under: Marketing Tagged With: Alternatives to Cold Calling, Business, Dawn Berryman, Direct Mail, Getting Clients, Marketing, Marketing & PR, Marketing Methods, Media Relations, Networking, Target Audience, The Work at Home Woman, Trade Shows

4 Steps to Calculating Your Marketing Budget

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4 Steps to Calculating Your Marketing Budget

How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what […]

Filed Under: Marketing Tagged With: Business, Dawn Berryman, Entrepreneur, Marketing, Marketing Budget, Marketing Plan, The Work at Home Woman

7 Tips for Getting Your Product Featured in a Holiday Gift Guide

2 Comments This post may contain paid and/or affiliate links. Please see our disclosure policy for further information.

7 Tips for Getting Your Product Featured in a Holiday Gift Guide

I’m going to go out on a limb and guess that you’d love to be featured in holiday gift guides this season. Who wouldn’t want their products featured in big-name magazines or on the morning show circuit? These big players seem to be able to ‘tag’ what’s hot this year and what better way to […]

Filed Under: Marketing Tagged With: Business, Dawn Berryman, Entrepreneur, Holiday Gift Guide, Holiday Gift Guide Exposure, Marketing, National Gift Guide, PR, PR Coverage, Retail Products, The Work at Home Woman

Are Business Cards Dead or a Viable Marketing Tool?

9 Comments This post may contain paid and/or affiliate links. Please see our disclosure policy for further information.

Viable Marketing Tool, or Are Business Cards Dead?

What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important smartphone? Historically, your business card […]

Filed Under: Marketing Tagged With: Business, Business Cards, Dawn Berryman, Marketing, Marketing Materials, The Work at Home Woman

How to Make an Advertisement for Your Business

6 Comments This post may contain paid and/or affiliate links. Please see our disclosure policy for further information.

How to Make an Advertisement for Your Business

You’ve just purchased advertising and you need to provide an image or have one created. How important is the creative and copy you use? Very! Whether you purchased an advertisement in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something persuasive that will make them […]

Filed Under: Marketing Tagged With: Advertising, Advertising Images, Business, Creating Visual Ads, Dawn Berryman, Entrepreneur, Image Ads, Image Marketing, Marketing, Product Images, The Work at Home Woman

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