Over the past decade, technology has become an integral part of our day-to-day lives. The advancements that have been made have been nothing short of extraordinary. Smartphones, wireless internet, Bluetooth connections, and all the different apps and devices have completely changed our lives. Technology has also become an indispensable part of your business and the […]
Working with Bloggers to Promote your Business
Have you ever had an experience with an influencer or blogger go sideways? Unfortunately, there are many ways this can happen. A sponsored post wasn’t written and published as promised. They over promised and under delivered. They produced sloppy work that reflects poorly on your brand. Have any of these things ever happened to you? […]
Importance of Logo Design and First Impression on Businesses
Sponsored by Wix “Design is the silent ambassador of your brand.” – Paul Rand It’s hard to oversell the importance of a well-designed and user-friendly website. Chances are that you have entered a website that was lacking any semblance of design, and it immediately turned you off from learning more about the site and what […]
Hate Cold Calling? Here are Eight Marketing Alternatives
Do you hate cold calling? I don’t blame you, most of us do. It’s something that the majority of us have done at one point or another. A lot of people starting in business feel as though they have no other options. If you’ve just launched a new business and you’re in desperate need of […]
4 Steps to Calculating Your Marketing Budget
How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what […]
7 Tips for Getting Your Product Featured in a Holiday Gift Guide
I’m going to go out on a limb and guess that you’d love to be featured in holiday gift guides this season. Who wouldn’t want their products featured in big-name magazines or on the morning show circuit? These big players seem to be able to ‘tag’ what’s hot this year and what better way to […]
Are Business Cards Dead or a Viable Marketing Tool?
What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important smartphone? Historically, your business card […]