Do you hate cold calling? I don’t blame you, most of us do. It’s something that the majority of us have done at one point or another. A lot of people starting in business feel as though they have no other options. If you’ve just launched a new business and you’re in desperate need of […]
4 Steps to Calculating Your Marketing Budget
How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what […]
7 Tips for Getting Your Product Featured in a Holiday Gift Guide
I’m going to go out on a limb and guess that you’d love to be featured in holiday gift guides this season. Who wouldn’t want their products featured in big-name magazines or on the morning show circuit? These big players seem to be able to ‘tag’ what’s hot this year and what better way to […]
Are Business Cards Dead or a Viable Marketing Tool?
What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important smartphone? Historically, your business card […]
How to Make an Advertisement for Your Business
You’ve just purchased advertising and you need to provide an image or have one created. How important is the creative and copy you use? Very! Whether you purchased an advertisement in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something persuasive that will make them […]