Marketing

March 19, 2019 Leave a Comment

How Can Photoshop Help My Home Business?

Over the past decade, technology has become an integral part of our day-to-day lives. The advancements that have been made have been nothing short of extraordinary. Smartphones, wireless internet, Bluetooth connections, and all the different apps and devices have completely changed our lives. Technology has also become an ... Read More

April 26, 2017 2 Comments

Why You Should Let a Millennial Handle Your Marketing

It seems like every year the internet lights up with a sea of listicles in favor of and against millennials tackling marketing initiatives for businesses. However, as time progresses, it’s also think-piece material that is quickly becoming outdated. Millennials are officially growing up. A recent Goldman Sachs infographic states that ... Read More

April 5, 2017 Leave a Comment

How Newsjacking Can Make Your Blog a Must-Read by Your Ideal Customers

Are you someone who: Has thought about blogging as a way to build your business, but don't know what to write about? Tried blogging – but maybe haven't published one in a few years? Writes a regular blog, but it’s not bringing you any business? It’s become clear that blogging is a vital part of how many businesses reach ... Read More

March 16, 2017 10 Comments

5 Ways to Use Social Media to Promote Your Blog

As a blogger for years, I’ve experimented with multiple types of blog promotion. To this day, though, one of the most effective promotional platforms for me, continues to be social media. In this blog post, I’m going to share my top five tips to use social media to promote your blog. 1. First things first: Grow your social media ... Read More

September 14, 2015 Leave a Comment

How This Mom is Making Money Helping Others

Dawn Berryman is the founder and owner of MarketMommy.com, an online resource that shows moms how and where to market their businesses. She holds a B.A. from Indiana University in English, communications, and journalism and has worked in the marketing/communications field since 2002. She resides in rural Ohio with her husband, three ... Read More

August 19, 2015 4 Comments

How to Set Up Your Home Photography Studio

Whether you’re an eCommerce craft seller or a blogger, you know just how important great visuals are. From product images to in-context shots, amazing imagery is the key to clicks, followers, shares, and sales. The secret to great photography is all in the setup; you don’t need the skills of a professional photographer or the best ... Read More

August 13, 2015 Leave a Comment

How to Book More Clients Using Discovery Calls (That Don’t Feel Scary or Sleazy)

By Ann M. Strout Over the years, all of my clients have faced one similar struggle. While many of them work beyond it, or for some this concern ebbs and flows, finding clients is undeniably one of the hardest parts of being in business for yourself. However, what if I told you that there is an easy way to find consistent clients ... Read More

April 7, 2015 Leave a Comment

5 Ways to Get Repeat Orders For Your Home Party Plan Business

Every home party plan consultant should make a plan to generate repeat business. Whether you offer a consumable product or not, one of your focuses should be on repeat orders. Any good consultant knows that one-time orders are good way to get customer revenue started, but repeat customers are what makes your business ... Read More

February 24, 2015 7 Comments

Building Your Direct Sales Business with Pinterest

Pinterest is making a big splash in the social media world. Not too long ago it was an unknown little company with no chance of challenging the big boys on the social media block. But it's made its mark online, and individuals in the direct selling business need to take notice. The site became popular with females and continues its ... Read More

October 8, 2014 2 Comments

Case Study: How I Got Barbara Corcoran, Shark Tank to Endorse My Book

By Rachel Olsen Although DIY PR may feel uncomfortable at first, it is a smart + cost-effective way for small businesses to gain credibility. Perhaps, you just need to look at it from a different angle. Do you cringe at the thought of self-promotion? Do you have a case of “imposter syndrome,” a psychological phenomenon in ... Read More

September 3, 2014 4 Comments

How Guest Blogging Exposes Your Business in the Virtual World and Beyond

It’s a struggle to rationalize writing for free. Although, after doing fair amounts of research into guest blogging, I’ve concluded that it, like having an active social media presence, can significantly increase not only your stance regarding your level of expertise but also your site’s page views. Both of which are big pluses in ... Read More

December 27, 2013 Leave a Comment

How To Generate Media Coverage For Your Small Business

As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” And when it comes to your business, this certainly rings true! Having people talk about your business – for the right reasons – is something that all small business owners want. And getting media ... Read More

December 14, 2013 4 Comments

6 Tips for Creating an Effective Email Marketing Campaign

Nowadays, many businesses use email marketing to engage with their customers and promote their goods and services. When done properly, email marketing can be a very powerful strategy for creating brand awareness and converting visitors to buyers. The following are some guidelines which will help make your email marketing campaigns ... Read More

October 3, 2013 Leave a Comment

5 Ways To Stand Out On Facebook

I’m an active health blogger and I love my social media because it’s a free way to boost my blog and business. I particularly love Facebook because it’s a great place to get to know people, strike up conversations, and direct people back to my website. If you’re not already using social media, you really should be! That’s where the ... Read More