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How Can Photoshop Help My Home Business?

Over the past decade, technology has become an integral part of our day-to-day lives. The advancements that have been made have been nothing short of extraordinary. Smartphones, wireless internet, Bluetooth connections, and all the different apps and devices have completely changed our lives. Technology has also become an ... Read More

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Why You Should Let a Millennial Handle Your Marketing

It seems like every year the internet lights up with a sea of listicles in favor of and against millennials tackling marketing initiatives for businesses. However, as time progresses, it’s also think-piece material that is quickly becoming outdated. Millennials are officially growing up. A recent Goldman Sachs infographic states that ... Read More

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How Newsjacking Can Make Your Blog a Must-Read by Your Ideal Customers

Are you someone who: Has thought about blogging as a way to build your business, but don't know what to write about? Tried blogging – but maybe haven't published one in a few years? Writes a regular blog, but it’s not bringing you any business? It’s become clear that blogging is a vital part of how many businesses reach ... Read More

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5 Ways to Use Social Media to Promote Your Blog

As a blogger for years, I’ve experimented with multiple types of blog promotion. To this day, though, one of the most effective promotional platforms for me, continues to be social media. In this blog post, I’m going to share my top five tips to use social media to promote your blog. 1. First things first: Grow your social media ... Read More

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Why Saying No to Clients Could Mean Saying Yes to Your Business

When you are starting out as an entrepreneur, be it as a coach or a writer, a web designer or a retailer, all you want is to land that important first client, to make your very first sale. But as time progresses, you might find those first clients becoming more of a burden than an asset. It may be time for a breakup. If you ... Read More

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Fine-Tuning Your Networking Skills to Grow Your Business

Sponsored by The UPS Store Face-to-face networking can be one of the most important elements to help grow your business. But building a strong network is no small feat, and oftentimes business owners don’t know where to begin. Earlier this month, SCORE hosted a webinar moderated by entrepreneur and author Ramon Ray and The UPS ... Read More

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Ways to Promote your DIY Craft Business

Savvy women with home-based craft businesses are often wearing many hats and embracing the DIY mentality of managing nearly all, if not all, parts of their business. Whether you have a craft business to bring in a side income or are wanting to ramp it up into a full-time endeavor, there are several ways to promote your shop, drive ... Read More

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Small Biz Salute Celebrates Small Businesses

Sponsored by The UPS Store It’s no secret that running a small business is challenging. Small business owners are involved in every part of their business, and they give 110% in everything they do. To celebrate these hardworking small business owners, The UPS Store is launching its annual Small Biz Salute to bring together small ... Read More

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How to Build a Campaign and Audience on Instagram

By Donna Amos Social media has become a great way for companies of every size to reach out to their customers. It is especially effective for solopreneurs, as it allows them to compete on an even playing field with larger companies within their industry. By creating a marketing campaign on a social media platform like Instagram, ... Read More

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5 Reasons Why You’re Losing Online Customers + 5 Easy Fixes

If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become a customer, growing your business in the process. Unfortunately, for many businesses, this just isn’t the case. I can’t tell you how ... Read More

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How to Spend Time on Promising Leads – Not Dead Ones

I’m in the service business. In other words, time is money. Can you relate? As a copywriter who writes all kinds of marketing materials for other companies, simply put, I’m a slave to my clients. Blunt? Yes. True? Hell yes. Anyone in the service business will agree. Everything I do, and the entire way I make money comes down to ... Read More

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How This Mom is Making Money Helping Others

Dawn Berryman is the founder and owner of MarketMommy.com, an online resource that shows moms how and where to market their businesses. She holds a B.A. from Indiana University in English, communications, and journalism and has worked in the marketing/communications field since 2002. She resides in rural Ohio with her husband, three ... Read More

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Getting (and Keeping) Your First Client

By QC Event School New business owners face a list of challenges once their doors open. Among those hurdles is finding potential clients and turning them into customers. This is especially difficult for high-ticket service-based businesses like event planners or interior decorators, where clients might be wary of hiring a ... Read More

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How to Set Up Your Home Photography Studio

Whether you’re an eCommerce craft seller or a blogger, you know just how important great visuals are. From product images to in-context shots, amazing imagery is the key to clicks, followers, shares, and sales. The secret to great photography is all in the setup; you don’t need the skills of a professional photographer or the best ... Read More

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