As a work-at-home mom in marketing and business development, I have come to understand a lot about people. Just to be sure, you're potential and current clients are people, right? Ahhh, yes! So, it's the time you become an expert in people too. Your paychecks come from people. So let's break this down. Understanding the Potential ... Read More
Marketing
Get Your Business Exposure Without Spending A Fortune On PR
You’ve launched your business, printed business cards, and put up a website. Now what? How do you get potential customers to take notice? This is often the biggest challenge women entrepreneurs face when starting a new business. Thankfully, with the ever-growing world of social media, it’s getting easier to generate buzz ... Read More
Mastering the Art of Direct Selling with Tablet Computers
Sponsored by Zmags A surefire way to make browsing your catalog more fun for your customers and deliver more sales to you. There's something relaxing about sitting down with a catalog and flipping through those colorful, glossy pages to admire an ensemble from Kenneth Cole, read a recipe from Williams-Sonoma or catch up on trends in ... Read More
How This Mom Started a Marketing Business From Home
Tara Adams has been running her own marketing business, Adams Edge Marketing from home since 2010. She is based in Arizona and enjoys the year-round sun. You can often find her relaxing in the Sedona mountains when she has a day off. Find out how this mom started a marketing business from home. Tell us a little bit about yourself and ... Read More
How Small Businesses Can Profit From a Daily Deals Feature
Customer acquisition cost is high for any business but more so for a small business. To put it simply, you cannot be in business without customers! We're all familiar with the old media forms of marketing, like television, radio, and newspaper advertising. These forms of advertising are expensive, and the campaign has to be for an ... Read More
5 Strategies for a Seasonal Business with Fluctuating Demand
The thing about being in a seasonal business is that you have to expect to be "in business" for only 2 to 3 months of the year. A seasonal business like mine (artificial Christmas trees) needs creativity, a good business plan, and a whole lot of strategy to thrive throughout the year. We have come to expect a time when products ... Read More
20 Networking Tips for Attending Live Networking Events
When you're looking for ways to grow your business or further your career, in-person networking is usually a top strategy. I know online networking and social media are popular right now, but when you meet people in person, you accelerate the process of building relationships. If you're ready to advance your career or business, ... Read More
