As a work-at-home mom in marketing and business development, I have come to understand a lot about people.
Just to be sure … you're potential and current clients are people, right?
So, it's the time you become an expert in people too. Your paychecks come from people. So let's break this down.
Understanding the Potential Client
Prior to a meeting, spend a little time sending emails back and forth or have a phone conversation.
Find out what kind of personality they have. What are they looking for? Start asking open-ended questions to figure out how they function and how they think.
- How long have you been in the ABC business?
- What do you like and dislike about what you do?
This is huge because it helps you to understand your prospect.
Four Types of Personalities:
Everyone has a mixture, but one of these always stands out.
- The Socialites – Love to have fun, party, and talk to others.
- The Givers – Peaceful, soft-spoken, motivated by giving and sharing.
- The Analysts – Organized, systematic, diligent workers. Enjoy facts, figures, and statistics.
- The Moguls – Huge confidence, very intense, driven, want to be known by others, must be the best.
Once you understand this potential client's personality type, you can alter that way you approach the meeting or interview.
If the potential client seems to be very focused on statistics and numbers. Do not go into a meeting talking about how much fun you want to have with the work or project. This client does not want to know a lot about your emotions. Talk “The Analyst” talk. Show numbers, data, hard facts, and show a detailed plan to land the job!
If the potential client wants to hands down be the top known in the industry, with the best reputation, be sure to talk “The Mogul” talk. Express to them that you do the very best work in the industry. Tell the client that they will be hugely impressed. Tell this potential client that you will make sure that they will gain a tremendous amount of exposure, publicity, or whatever it is that they are looking for.
1. Value Offering – Be sure the service or product you are offering has a high value. People spend money on the things they believe have value.
2. Confidence – If you do not believe in yourself and your work, you will have a very hard time getting hired or getting a new client. Build your confidence.
3. Closing Skills – Never end a meeting without a next step. At the end of an interview or meeting, you want to ask if the potential client is ready to sign the contract, ready to move forward, etc. You must ask for the sale or business. There must be the next step.
Landing new clients can take a little time and research, but when you incorporate the individuals' personality type into the equation and speak their language, you'll have a much easier time appealing to their senses.
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Susie Romans is a working mom, wife, and the Founder of Stay At Home Susie, the number one source for home jobs training. Join her and other work-at-home moms on Thursday for free training. Want to get to know Susie? Visit her fun and inspiring site at StayAtHomeSusie.com.