Have you ever worked with a difficult client? (As someone who waited tables throughout college, I know I’ve dealt with my fair share of impossible-to-please customers!) But the beauty of owning your own business is you get to choose who you want to work with. Turning down work isn’t limited to rejecting “difficult” clients, either. ... Read More
Customers
Avoid the Slump: How to Increase Post-Holiday Sales
By Jennifer Lutz It's a fact, sales after the holidays are bound to take a nosedive! People tend to spend a fortune on holiday shopping, and stop right after the season of giving is over. But instead of finding ways to merely survive the massive decline in profits, why not get aggressive in your post-holiday sales ... Read More
3 Ways To Set Yourself Apart From Your Online Competition
With so many online entrepreneurs out there today, it can be hard setting you and your business apart from the monotony that’s out there. It takes hard work and dedication to your brand to continuously market and gets the attention that it deserves. Some entrepreneurs come equipped from the start with friends in high places. They ... Read More
How to Land a New Client
As a work-at-home mom in marketing and business development, I have come to understand a lot about people. Just to be sure ... you're potential and current clients are people, right? Ahhh, yes! So, it's the time you become an expert in people too. Your paychecks come from people. So let's break this down. Understanding the ... Read More
4 Ways to Stand Out and Grow Your Business
I recently spoke at the Atlanta Business Growth Expo on four ways to stand out and grow your business and thought you might benefit from these suggestions as well. 1. Create a Great Culture Whether you are a Fortune 500 company or five-person company, it’s never too early to decide the kind of culture you want to create and ... Read More
How to Attract High Paying Clients Who Love You
When you first started your business I’m sure you didn’t imagine spending your time chasing clients that are late paying or are trying to nickel and dime you to death. Dealing with clients that are always complaining, are consistently unhappy, and that you generally don’t like is not fun. Unfortunately, that’s how many of us spend ... Read More
How to Deal with Frustrations in Your Business
You’re ready to throw your hands up in the air and call it a day. We’ve all been there. Whether it be a client, a customer, a vendor, or a colleague, it’s hard to ignore frustrations that occur in your business. But how professional is it to show those frustrations? Is there a time and a place? Can they be productive? I think ... Read More
How to Identify Your Brand By Asking the Right Questions
It’s essential to know what unique value you provide your customers not only to help you craft your marketing messages but also to target the right customers and focus your growth strategies. The best way to identify your unique brand is to ask the people who interact with you and your company. If you can, interview all of your ... Read More
