What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important ... Read More
Networking
The Dos and Don’ts of Networking During Summer Months
Statistics have shown that one in four individuals don’t network at all. The reasons may range from lacking enough time (which 41% of networkers admit is the case) to being used to seeing networking in a stereotypically unflattering light. The reputation of networking, unfortunately, is that a group of professionals is gathered in a ... Read More
Should I Spend My Advertising Dollars on a Trade Show?
Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows in the country for those marketing products for babies or ... Read More
How to Network When You Work From Home
While working from home, you may think you don’t have an opportunity to network with others in your daily life. However, remote workers can network like traditional workers — and from the comfort of home and in their pajamas, too. Balancing technology and in-person interaction is vital to networking when you work from home. Here ... Read More
Styling Tips for Women: What to Wear to a Conference or Networking Event
Over the next three months, I'll be attending three different conferences in three different cities. Part of planning for these events is getting the right attire together. Because as you know, one of the perks of working from home is being able to dress casually, so, getting the right outfits together definitely takes some ... Read More
This is How One Mom Crushes It Working at Home
Ashleigh Blatt is the money maker for celebrities and high net-worth entrepreneurs. She came out of her behind-the-scenes role to the forefront as the Chief Curator & Master Motivator within The Power Squad Project, an email community for women entrepreneurs who want to connect with like-minded women entrepreneurs interested in ... Read More
Fine-Tuning Your Networking Skills to Grow Your Business
Sponsored by The UPS Store Face-to-face networking can be one of the most important elements to help grow your business. But building a strong network is no small feat, and oftentimes business owners don’t know where to begin. Earlier this month, SCORE hosted a webinar moderated by entrepreneur and author Ramon Ray and The UPS ... Read More
A Creative Way to Promote Your Business – Throw a Party or Event
Finding unique and creative ways to promote your business can be tedious and unfruitful if you only rely on traditional marketing efforts. YES, you can tell your family friends about what you do on Facebook, Instagram, and Twitter. You likely have marketing materials such as business cards, flyers or brochures as well as a website. ... Read More
5 Benefits Industry Conferences Offer Work-at-Home Business Owners
By Christy Schutz My husband and I did the unfathomable and took a 2,600-mile road trip from Tampa to Boston and back for a prominent industry conference for our business. During this odyssey, which included a nice stop off to see the sights in Savannah, car troubles that left us stranded in rural NC, and trekking back home ... Read More
5 Ways LinkedIn Can Fast Track Your Work-at-Home Career
Ah, LinkedIn. When you’re new to the networking game, LinkedIn might look like the starched white shirt of social media platforms —a whole lot of “blah,” zero fun, resume website. The reality: LinkedIn can be the casual Friday happy hour piece of your career strategy; the place where you connect with people who can help you ... Read More
How and Why You Should Make Freelance Friends
One of the things that leave me envious when talking to my 9-5 friends is the office antics and bonding with colleagues. Don’t get me wrong, most of the time this is counter-productive and in my case, irritating - but in some way, they all have ‘the office’ in common. As freelancers we might be on a first name basis with the local ... Read More
How to Build Strong Networks . . . with an Uncommon Twist
I’d guess you have attended networking events, struck up conversations with strangers, and exchanged business cards. You’ve expanded your reach via LinkedIn groups and Facebook groups and Twitter lists. You’ve posted articles on your blog and maybe even guest articles on other people’s blogs. You’ve added friends and ... Read More
Use Meetup Groups To Fill Your Direct Sales Calendar
Having a full calendar in direct sales is all about relationships. When you use any relationship building opportunity you can to meet new people your business will thrive! But what happens when you run out of family and friends to reach out to? That's when it's time to start looking in unlikely places like Meetup. What are Meetup ... Read More
How to Meet and Network with People in Your Industry
When you’re a work-at-home woman, it can be really difficult to meet real people in your industry. People who work in offices have it easy in this respect because they get to build professional relationships with others every day. When you’re a freelance blogger, copywriter, editor, etc., it’s not quite that easy. I know firsthand ... Read More
The Most Effective Way to Get Your First Client
Oh, the excitement of starting a new business! You have done all the right things to set up your business and you have a service to provide that you know will WOW your clients. Everything is ready... except you don’t have a client. “How do I get my first client?” Marketing and Prospecting Alone Are Not Enough Most people do what ... Read More
