There are a few reasons as to why you might need to write a cover letter. Maybe you are applying for a job, maybe you are sending a proposal to a potential client, or perhaps it’s more of a networking letter that you need to write. Regardless, the intention is the same. You need to grab the reader’s attention and make them want to ... Read More
How to Get Better at Selling
Everyone wants to be better at selling. Being better at sales means it takes less work, comes more easily, and you ultimately make more money. Aside from repetitive practice, what are some ways in which you can improve your selling skills? Here are 10 suggestions to help you create a better sales strategy. 1. Ask Questions What does ... Read More
Looking for a Remote Job? Try These 7 Job Search Apps
Since the arrival of smartphones, we’ve become accustomed to having everything we need at our fingertips within a moment’s notice. Job searching is no exception. As we scroll through our phones for friendships, coupons, memes, and weather, we are also scrolling through and looking for remote job openings. So, how can we streamline ... Read More
How Do I Pitch My Business to Reporters, Bloggers, and TV Producers?
PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for you, it is something that ... Read More
I Live in a Small Town, Is Remote Working Really an Option?
It may seem ironic, but the fact that I live in a rural area, more than 30-minute drive from a city of any significant size, is one of the main reasons I originally started looking for a work-from-home position. That, and the desire for a more flexible, family-friendly position. Job Searching Many moons ago, when I first graduated ... Read More
How Can Photoshop Help My Home Business?
Over the past decade, technology has become an integral part of our day-to-day lives. The advancements that have been made have been nothing short of extraordinary. Smartphones, wireless internet, Bluetooth connections, and all the different apps and devices have completely changed our lives. Technology has also become an ... Read More
Working With Bloggers to Promote Your Business
Have you ever had an experience with an influencer or blogger go sideways? Unfortunately, there are many ways this can happen. A sponsored post wasn't written and published as promised. They overpromised and underdelivered. They produced sloppy work that reflects poorly on your brand. Have any of these things ever happened to ... Read More
Hate Cold Calling? Here are Eight Marketing Alternatives
Do you hate cold calling? I don’t blame you, most of us do. It’s something that the majority of us have done at one point or another. A lot of people starting in business feel as though they have no other options. If you’ve just launched a new business and you’re in desperate need of some clients and customers; here are some cold ... Read More
4 Steps to Calculating Your Marketing Budget
How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what is all involved when we ... Read More
7 Tips for Getting Your Product Featured in a Holiday Gift Guide
I’m going to go out on a limb and guess that you’d love to be featured in holiday gift guides this season. Who wouldn’t want their products featured in big-name magazines or on the morning show circuit? These big players seem to be able to ‘tag’ what’s hot this year and what better way to get your product in front of thousands or ... Read More
Are Business Cards Dead or a Viable Marketing Tool?
What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important ... Read More
How to Make an Advertisement for Your Business
You’ve just purchased advertising and you need to provide an image or have one created. How important is the creative and copy you use? Very! Whether you purchased an advertisement in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something persuasive that ... Read More
The Most Effective, Reliable Form of Business Referrals
Do you ever think of customer service as a marketing effort? If not, you should. Word of mouth is one of the most effective, reliable forms of business referrals. If you don’t have excellent customer service, customers and clients will be less likely to talk positively about you, in turn, hurting business. In the age of social ... Read More
Should I Spend My Advertising Dollars on a Trade Show?
Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows in the country for those marketing products for babies or ... Read More
10 Tips for Better, More Effective Marketing Writing
Do you consider yourself a strong writer, or do you struggle with getting the words out on paper? Writing is crucial to your marketing efforts. Blog posts, product descriptions, website copy, email marketing, social media updates, and press releases all need to be written with care. Your writing style has a lot to do with how you ... Read More