Email marketing should be a component of your overall marketing plan. Email marketing is essentially the same as direct mail, but instead of sending items through postal mail, you’re sending digital communication electronically. There are several options and a lot of variables to consider. If you are just starting out, this might ... Read More
Dawn Berryman
Where to Focus Your Marketing Energy This Year
I love the New Year, the blank slate and all the opportunity it affords. Each year, I make a list of goals and aspirations rather than an actual resolution. I do this personally and professionally. It helps to hold me accountable and gives me focus for the upcoming months. But the great thing is, you don't have to wait for January ... Read More
How This Mom is Making Money Helping Others
Dawn Berryman is the founder and owner of MarketMommy.com, an online resource that shows moms how and where to market their businesses. She holds a B.A. from Indiana University in English, communications, and journalism and has worked in the marketing/communications field since 2002. She resides in rural Ohio with her husband, three ... Read More
How to Beat Summer Slow Down in Your Business
Summer tends to be a slower time of the year for business. This can be disheartening if you own your own business and rely on the income for your family. However, just because orders aren’t rolling in doesn’t mean that you can’t be productive. Summer is a great time to catch up on some projects that you’ve been neglecting or work ... Read More
How to Prioritize Your Time: 6 Tips + Free Planning Sheet
It’s easy to get overwhelmed with a to-do list, especially if your business or home office is a one-woman show. Knowing how to prioritize and when and where to spend your energy can make you so much more productive. Here are five simple strategies on how to prioritize when you feel like everything on your to-do list is a ... Read More
9 Business-Boosting Activities For Spring Time
Spring is officially here, at least on the calendar anyway. Are you ready? Have you been in a rut; have you thought about how you can project yourself and your business life forward this spring season? It’s easy to succumb to the winter blues and find yourself less motivated during the more drab weather months of the year. But, it’s ... Read More
7 Tips for Managing Holiday Stress as a Home Business Owner
The holiday season is officially underway (even though it feels like fall just started)! Do you get stressed during the holiday season? Is it a bit overwhelming for you? With family, children, gifts, cookies, parties, holiday orders and much more, it's easy to understand why you might be feeling a little overwhelmed at the ... Read More
How Leaving Your Comfort Zone Can Positively Affect Your Productivity
As a work-at-home woman, do you ever leave your comfort zone? Do you have a schedule or daily routine for your business or for your job that you don’t deviate from? Have you ever thought about changing it up to see how it could positively affect your productivity or your bottom line? Here are five simple things that you could try ... Read More
5 Easy Things You Can Do to Increase Your Business’s Visibility
You just launched your business, congratulations! You've got the word out to all of your friends and family, you set up a Facebook Page, and even started a blog. But in order really get rocking and rolling you need more exposure. But how can you do this without a big advertising budget, team, or prior marketing experience? Check out ... Read More
14 Ways to Start the New Year Off with Enthusiasm and Excitement
If you're ready to start the New Year off right, keep reading for 14 simple ways to make this year a success! Here we are at the beginning of another New Year. Are you feeling disappointed or less than satisfied with last year’s accomplishments? The beauty of starting a new year is having a clean slate and renewed motivation. But ... Read More
Do You Want Your Press Release to be Noticed?
The purpose of a press release is to inform the world of your news and if you’re lucky a journalist or news publication will pick up your story and turn it into a news item for a magazine, newspaper, or online publication — giving you and your business greater exposure and credibility. Publicity is different from traditional ... Read More
Offline Advertising: Should I Advertise on Radio, TV, in the Newspaper?
In today’s society, everything is mobile, web-based, internet savvy, high-speed and online. Or, so it seems. Marketing, on the surface, appears to be the same way. The tide has turned to marketing your business via Twitter and Facebook. And, if {gasp} you don’t have a website, you are really archaic. When someone wants to learn more ... Read More
