Everywhere you look, marketers and online influencers are touting the advice: "You need to build a list"! Why? Because with email marketing, you have complete control. Not only do you own your list, but you don't have to rely on Google's ever-changing search engine algorithms for website traffic or Facebook's pay-to-play ... Read More
Email Marketing
8 Bite-Sized Tips to Learn Email Marketing
Email marketing should be a component of your overall marketing plan. Email marketing is essentially the same as direct mail, but instead of sending items through postal mail, you’re sending digital communication electronically. There are several options and a lot of variables to consider. If you are just starting out, this might ... Read More
The Work at Home Woman’s Guide to Consistently High Profits
By Kelly Robbins No one wants to spend their time scrambling for new clients - ever. Yet being in front of people that need your services is the only way to make money and grow. Successful marketers know that there are two ways people buy. One is they buy when they first find you. They have a problem, and they are actively ... Read More
3 Easy Ways To Get More Clients Using Email
The money is in the list. It seems I hear this phrase everywhere. For a good reason - it’s true. Email has consistently delivered the highest or second highest return on investment. This makes it more effective in generating sales than direct marketing, content marketing, and social media. (Source: Econsultancy) That’s a ... Read More
Why Your Social Profiles Are Not Enough
When I first started my virtual assistant and blogging business, Facebook and Twitter were in their infancy, and there was no such thing as Pinterest or Instagram. If you wanted a strong community of regular readers and advocates, you had to work a little differently than you do today. You were still writing, publishing, and sharing, ... Read More
When Should I Send Out My Email Newsletter?
Not everyone grasps the email marketing concept, and for good reason. There is a lot of planning and brainstorming that goes along with it. When to send out the email, hoping your subscribers will go click-happy on your links, keeping track of what gets clicked, and so on. Deciding when to send out your email campaign is dependent ... Read More
6 Tips for Creating an Effective Email Marketing Campaign
Nowadays, many businesses use email marketing to engage with their customers and promote their goods and services. When done properly, email marketing can be a very powerful strategy for creating brand awareness and converting visitors to buyers. The following are some guidelines which will help make your email marketing campaigns ... Read More
DIY Marketing: Business Resources That Make You Look Professional
With limited financial resources and limited time, many small business owners handle their marketing in-house. The key to successfully taking on marketing tasks yourself is to make sure the finished product is professional enough to share with your current and potential customers. Here are 5 of my favorite internet resources that ... Read More
How to Develop an Email Marketing Strategy
Email marketing can be a big step for bloggers and home-based business owners. Many are unsure why they need such a system in place when other methods like social media are so readily available. Others may be apprehensive about learning new technology. Still, others may be nervous about what they would communicate via email. Having ... Read More
10 Ways to Build a High-Quality, Opt-in Email List
If you're an online marketer (or your client is!) and you're not asking every visitor to your website or blog to sign up to receive a regular email from you-you're leaving money on the table. Because, next to meeting each subscriber in person, sending out email messages is the best way to establish an ongoing relationship with ... Read More
