By Jessica Burde
Everywhere you look, marketers and online influencers are touting the advice:
“You need to build a list”!
Why? Because with an email marketing, you have complete control. Not only do you own your list, but you don't have to rely on Google's ever-changing search engine algorithms for website traffic or Facebook's pay-to-play advertising model. If you want to grow and nurture your business, email marketing is the way to go.
If you don't know how to start an online newsletter or aren't sure why you need a list, read on. We’re going to review five of the best free email marketing services, and why you need to start using one.
The Five Best Free Email Marketing Services:
One of the best free email marketing plans I've found! SendinBlue offers 9,000 free emails per month — which include access to their email template library, unlimited contacts, and mobile-friendly designs. However, due to the nature of this plan, there are daily sending limits and the SendinBlue logo is visible on all emails. Need a more robust plan? Their LITE plan gives users 40,000 emails per month for $25 a month.
Their free plan includes 2,000 subscribers and up to 12,000 emails a month. MailChimp offers both email templates and the ability to create your emails from scratch. Save emails you create as a new template to use in the future. Other features include a what you see, is what you get (WYSIWYG) editor, subscriber profiles, third-party integrations, analytics, sending plain text emails, and more. MailChimp is the standard for a reason. It is simple to use and gives the essential features you need to manage and grow your subscriber list.
Has a free plan that includes 100 subscribers. The free software program includes a variety of useful features including image hosting (limit of 25 images), reporting and tracking, Google Analytics, third-party integrations, and a WYSIWYG editor. Upgrading to the paid services allows you to customize your email’s HTML, send plain text emails, and set up drip campaigns. MadMimi is ideal for home business owners who are new to email marketing.
One of the better-known email marketing platforms, Constant Contact offers a free 60-day plan which includes professional-looking templates, opt-in forms, analytics, and their extensive online library of marketing tips and strategies. This platform is extremely easy to use, and you don't have to supply a credit card for the free 60-day trial period. If after 60 days you decide this is the right platform for you — the paid version is $20 a month for 500 contacts. Constant Contact offers a 30-day money back guarantee on their service.
Benchmark's free email marketing software includes up to 2,000 subscribers and 14,000 emails per month. This free plan comes with (WYSIWYG) templates, sign-up forms, basic drip campaigns, as well as 24/7 support via chat. If you'd like a more robust plan with more advanced features, their medium size plan comes with 1,500 subscribers and unlimited sends each month for $27.99. Benchmark has an A+ rating with the Better Business Bureau.
Email marketing can be intimidating at first.
- What’s an autoresponder?
- How do I get people to sign up?
- How do I make a newsletter?
Don’t stress yourself. You can create test accounts on any of these services. Play around with them, send out some test emails and learn how everything works. Then pick the one you are most comfortable with for your email marketing.
Whatever you do, sign up for at least one of these services and start building your subscription list today. Having a newsletter is one of the best things you can do for your home-based business.
Why You Need One of These Email Marketing Services?
Why is everyone saying you need to start a newsletter? Simple. Successful marketing is built on visibility and a target audience — two things newsletters give you.
Getting the Eyeballs (Visibility)
- How many people see your Facebook posts? Right now, 7% of your followers on average.
- How about Twitter? Difficult to say, but definitely not all of your followers.
- Your blog? Well, Google Analytics can give you a good idea, but the short answer is: it varies.
- How many people get your newsletter: nearly 100% of the people who sign up.
Your subscription list is a guaranteed audience. Everyone who signs up will receive your email and will make an active decision to read it or delete it. Only a newsletter can do this. Good newsletters routinely get opened and read over by 25% of the people who sign up. Facebook? Twitter? Google Plus? Pinterest? None of them can offer that.
But it gets better.
An Audience Who Wants More YOU
Newsletters don't just get you eyeballs. Your subscriber list is a collection of people who want to hear what you have to say. So not only are people reading your newsletter, but your audience is already interested in what you offer. Your subscriber list is a self-selecting target audience. Audience targeting doesn’t get better than that. Which is why …
Newsletters Have the Best Conversion Rates
Hands down, the best way to make a sale is from your subscriber list. Your customer list is marketing gold — a self-selected target market who wants more and invites you to market directly to them. All you have to do is give them what they want.
There you have it. Five free email marketing services, and the reasons you need to start using one today. It is never too early to start building a subscriber list.
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Originally published February 16, 2015. Content updated April 6, 2018.
After working as a massage therapist, flea market vendor, and customer service representative, Jessica Burde has found success as an online marketer and self-published author. Today she helps other stay-at-home moms start their dream businesses. Jessica’s Creative Home-Based Business Ideas worksheet is available as a free download.
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