No one wants to spend their time scrambling for new clients – ever.
Yet being in front of people that need your services is the only way to make money and grow. Successful marketers know that there are two ways people buy.
One is they buy when they first find you. They have a problem, and they are actively looking for a solution. Now. This is the prospect that picks up the phone and calls you or sends an email to schedule a consultation today.
The second way a prospect buys is when they are in the research or exploring phase, and they run across your information – they really aren't ready to buy yet. They are thinking and comparing and learning.
You MUST have a system in place to keep your name in front of these people, such as an electronic newsletter or e-zine.
As a marketer, your job is to constantly have a flow of leads coming in and have an automatic system that keeps your name in front of them and directs them to different ways you can help them. It might include reading information and learning by reading your e-zine.
Where I want you to focus your attention this week is not in creating and producing an e-zine. You can do that. I want you to focus on what you are doing to bring a steady stream of new prospects to your website and your e-zine database, so your business has enough leads to sustain it.
Many people skip this part – it is actually a shift you have to make once you get your e-zine published.
What I see in many of my coaching clients is they get caught up in the busy-ness of writing and sending their e-zine, and their focus stays on what to write and looking for ideas.
Successful work from home entrepreneurs successfully shift their focus to growing their database and steadily gaining subscribers. They keep in front of people that will purchase later. People that will recommend you to others.
You can't build a six-figure business by growing your e-zine list by 10 or 20 new people a month. You have to think bigger!
Best practices for growing your e-zine list:
1. Focus on YOUR list.
Every ad, every talk, every communication you do, drive people to sign up for your e-zine. Not your Facebook page, Twitter or any other medium. You own your list, and no one can take that away from you.
2. Make the primary focus of your website subscribing to your e-zine.
Yes, you need to drive people to your site, and that is a different discussion. Once someone gets to your website, they quickly determine if you can meet their needs. If not, let them go. If you do, you want to get their permission to continue communicating with them.
3. Create a “must have” free report or giveaway.
This can be a written free report, guide, e-book, white paper, video series, podcast … or anything else you can think of that captures they attention and intrigues them enough to want to learn more.
4. Joint ventures and teleseminars.
Being interviewed by someone else who has an audience already is an easy way to target a like-minded group of your prospects. An important note is, look for people who already have a tribe. Often the huge names won’t have space for you, but someone with a slightly larger list than yours might. Asking them is the only way you’ll know if they are open to the opportunity to share you with their tribe.
5. Use time-tested methods.
Pay-per-click ads (PPC), social media ads, like Facebook ads, and content marketing are time-tested methods that can help grow your email marketing list.
Making the most of your marketing leads
The best leads are generally within the first 90 days of signing up. These people were actively searching for you, viewing your site and then taking action to subscribe. The problem they have is real right now.
Take steps to reach them several times in this first 90 day period. You can do this by setting up automated emails, called an auto-responder, offer information in videos, written reports, and other touch points to keep them interacting with you.
Building a Profitable Business working from home involves a few steps …
Step one is driving new people to your website, signing up for your e-zine is step two, actually reading the free report or watching the video is step three (engagement).
What tips do you have for growing your e-zine list?
Are you new to email marketing? Here are some helpful articles and resources to get you on your way to higher profits!
Kelly Robbins, MA is a marketing coach, author, and mother of three daughters. Kelly produces the podcast www.FreshTrackswithKellyRobbins.com, where she features guests that provide a variety of training to help people cut their own fresh tracks in this world. She is also the founder of www.KellyRobbins.net – where Kelly’s coaching and guidance helps entrepreneurs create their marketing funnel and implement marketing systems while at the same time finding their divine purpose and having the confidence to cut their own fresh tracks in this world. Are YOU ready to cut Fresh Tracks? Discover which type of Fresh Tracker you are by taking our Tracks to Cash Quiz now.