If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become a customer, growing your business in the process. Unfortunately, for many businesses, this just isn’t the case. I can’t tell […]
How to Book More Clients Using Discovery Calls (That Don’t Feel Scary or Sleazy)
By Ann M. Strout Over the years, all of my clients have faced one similar struggle. While many of them work beyond it, or for some this concern ebbs and flows, finding clients is undeniably one of the hardest parts of being in business for yourself. However, what if I told you that there is […]
How to Beat Summer Slow Down in Your Business
Summer tends to be a slower time of the year for business. This can be disheartening if you own your own business and rely on the income for your family. However, just because orders aren’t rolling in doesn’t mean that you can’t be productive. Summer is a great time to catch up on some projects […]
3 Easy Ways To Get More Clients Using Email
The money is in the list. It seems I hear this phrase everywhere. For a good reason – it’s true. Email has consistently delivered the highest or second highest return on investment. This makes it more effective in generating sales than direct marketing, content marketing, and social media. (Source: Econsultancy) That’s a convincing statistic. So […]
Growing Your Business Right in Your Backyard
Are you struggling for ideas in your quest to attract more clients? Adding to your client list might be easier than you think. And many can be found right in your own backyard. 1. Less Media, More Social I think I first heard the phrase on a McDonald’s commercial, and it’s a great concept that’s undoubtedly […]
Boosting Your Work-at-Home Image, So You Get Hired Like a Pro
I’ve been working at home for years now. In the beginning, I had no clue about what I was doing. I remember the first time a potential client asked me to “sell” him something over the phone so he could “test” my skills as a copywriter. I, having no professional copywriting experience whatsoever (I am a […]
10 Ways To Get More Clients and Bookings For Your Freelance Business
Being a freelancer in any industry is harder than ever. With so much competition out there from both better-known freelancers and established businesses, you need every edge you can get just to get noticed, never mind the jobs that are the lifeblood of your continued business viability. With this in mind, here are ten simple […]