Amy Kinnaird is a professional speaker and business and marketing consultant. See how this mom's entrepreneurial journey began in 2008, and how her business has evolved over the years. You’ve been working from home since 2008. Tell us a little bit about yourself and your entrepreneurial journey. Thanks for asking, Holly. My ... Read More
Amy Kinnaird
How to Add Speaking as a Marketing Tool
If you have a business, then you probably have the never-ending need to attract clients. To get those clients, you have to do a variety of marketing activities. Some you will love doing, some you may feel less comfortable doing. But if you want to stay in business you just need to spend a lot of time marketing anyway! That is why I ... Read More
Create a New Product or Program in 60 Days or Less!
Every business has its slow times. For some, it's the summer months. For others, it's the last two months of the year. Whether it's because you have kids who are going to be out of school for holiday break or your business is slow because your clients are doing less, these slow times are great for coming up with a new product to ... Read More
Bad Introductions – 5 Networking Mistakes To Avoid
Recently I attended a local networking event. Several new members were given “2 to 3 minutes to introduce themselves.” Sadly, this did not happen as expected. Each person, in turn, talked for almost 10 minutes and just rambled on trying to convince us why we should buy from them. The talk at my table turned to a discussion on what ... Read More
7 Ways to Make Sure You’re On Track to Running a Successful Business
Each week I have the pleasure of talking to small business owners or to those who aspire to own their own business. While a lot of them have a good grasp on what it takes to be a business owner, many do not. Don’t get me wrong - I can relate to the feeling of being unsure about what needs to be done to run a successful business. ... Read More
Bright Shiny Object Syndrome: Don’t Buy Anything Else!
Recently I received an email from a popular internet marketer who was talking about how much money people spend on getting ONE more product, ONE more coaching program, or ONE more sure-fire system. It reminded me that we all need to stop planning and buying and take action! There was a time about two years ago when I was in three ... Read More
Relationship Marketing Examples: Ways to Market and Build Relationships
One of the best things we, as business owners, can do is to build relationships with our current and potential clients. This is a wonderful marketing tool and allows that person to learn why they should buy from us if, and when, they are ready to buy. Lucky for you, there are lots of fun and easy things you can do to keep your ... Read More
3 Steps to Creating Raving Fans Who Help You Get Clients
Wouldn’t it be great to have someone else do all the selling for you? What if you could have lots of people out there promoting your business and not have to manage them or pay their benefits? You can, and here’s how. Part 1: Listen to the words your clients use when describing you during your interactions together. You may hear: ... Read More
Using the 3-Legged Marketing Stool in Your Marketing Plan
I’ve just started doing some part-time consulting with the local Small Business Development Center and I'm taking each new client through a marketing assessment. In the end, we create a high-level custom marketing plan. The information we discuss is relevant whether your business is old, new, big, small, retail, service-based, ... Read More
Three Things You Should Add to Your Marketing Toolbox This Year
Over the last several years the big topic seemed to be: what does my business need to do about this social networking stuff? And I have spent a great deal of time telling business owners exactly what they need to be doing with Facebook, Twitter, or LinkedIn. But one thing I see more and more of is that these same business owners ... Read More
Why Your Ideal Client is Your New Best Friend
Every small business coach and successful entrepreneur will tell you the same thing: you have to know your ideal client as well as you know your best friend. This is a critical component to moving forward in your business and is one of the first points in Marketing 101. What you learn about your ideal client will form the basis of ... Read More
