PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for you, it is something that ... Read More
PR
Working With Bloggers to Promote Your Business
Have you ever had an experience with an influencer or blogger go sideways? Unfortunately, there are many ways this can happen. A sponsored post wasn't written and published as promised. They overpromised and underdelivered. They produced sloppy work that reflects poorly on your brand. Have any of these things ever happened to ... Read More
Case Study: How I Got Barbara Corcoran, Shark Tank to Endorse My Book
Although DIY PR may feel uncomfortable at first, it is a smart + cost-effective way for small businesses to gain credibility. Perhaps, you just need to look at it from a different angle. Do you cringe at the thought of self-promotion? Do you have a case of “imposter syndrome,” a psychological phenomenon in which you are ... Read More
How to Ramp up Your Business’s PR Efforts This Summer
Summertime is just around the corner and for many businesses; this time of the year is an easy one to feel like you can coast on by. Maybe you’ll run a sale here or there, or an extra promotion for one of the holiday weekends, but you’re likely to be more relaxed on all of your marketing initiatives all around especially the PR ... Read More
How To Generate Media Coverage For Your Small Business
As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” And when it comes to your business, this certainly rings true! Having people talk about your business – for the right reasons – is something that all small business owners want. And getting media ... Read More
How Old is Your Professional Headshot? Schedule a Photo Session ASAP!
Picture this — leading businesswomen appearing on websites and with newspaper articles in black-and-white dated headshots or blurry iPhone “selfies.” “Astounding,” we say! Well, unfortunately, it’s a reality more often than not. Do you as a professional working woman have a color headshot that has been taken professionally in the ... Read More
Starting a Boutique PR Firm From Home, Interview with Talia Beckett
Talia Beckett is the Founder of Pink Pearl PR, a boutique PR firm located in Vancouver, B.C. that specializes in luxury marketing for children's products, furniture, beauty, fashion, and lifestyle. Through interviews, editorial content, copywriting, product placements, social media promotion, marketing strategy, and event launches, ... Read More
How to Add Speaking as a Marketing Tool
If you have a business, then you probably have the never-ending need to attract clients. To get those clients, you have to do a variety of marketing activities. Some you will love doing, some you may feel less comfortable doing. But if you want to stay in business you just need to spend a lot of time marketing anyway! That is why I ... Read More
Do You Want Your Press Release to be Noticed?
The purpose of a press release is to inform the world of your news and if you’re lucky a journalist or news publication will pick up your story and turn it into a news item for a magazine, newspaper, or online publication — giving you and your business greater exposure and credibility. Publicity is different from traditional ... Read More
10 PR Tools that Simplify Your DIY PR Efforts
I remember working at a large PR agency many years ago. Some of my older PR colleagues would tell me how fax machines were revolutionary in helping them disseminate information. Then came the email – and whoa! – suddenly, information spread as fast as lightning. While some would argue that disseminating information is easier than ... Read More
Interview with Shannon Cherry a PR and Marketing Pro
Shannon Cherry has helped businesses increase their traffic, fill seats in programs and get more profits. An award-winning publicist and published author of four books – three of which are Amazon bestsellers, Shannon was named BusinessWeek’s top 60 business bloggers in the world & top 30 PR bloggers, as well as Fast ... Read More
Creating a Business to Have More Time with Her Kids
Andrea Schulle is the owner of Andris Media Group, a full-service communications firm in Austin, Texas. She is a wildly creative marketer with an eye for details who understands the power of good communications in helping your business gain a competitive edge. Do you work-at-home? Yes! How many children do you have? Two. How many ... Read More
