Summertime is just around the corner and for many businesses; this time of the year is an easy one to feel like you can coast on by. Maybe you’ll run a sale here or there, or an extra promotion for one of the holiday weekends, but you’re likely to be more relaxed on all of your marketing initiatives all around especially the PR ones.
Rather than rely on the coupons, advertising, and offers to do all the work for you, stay focused and passionate this summer by concentrating on taking the PR for your business up a notch in the following areas.
Expand your blog.
If you already have a company blog, great, and if not, don’t worry – there’s no deadline for ever starting one by a specific time. Spend your summer focusing on keeping that blog as updated as possible on a near-daily basis with deals from your business, tips, and advice within your industry, and a look behind the scenes at what you’re working on next.
Make sure your content is engaging and tailored for the season too. Give your blog a summer twist by bringing on guest interviews with entrepreneurial experts or partners with your company and including posts with summer-friendly themes. For example, if you run a fitness app, you can discuss a little more about the best kinds of healthy smoothies to try making or tips for how runners can get in their extra miles and still beat the heat outside.
Have you checked out HARO?
HARO, or Help A Reporter Out, is a free site that allows your business to “help a reporter out” when they need a question answered or they need a quote for an article they’re working on. It’s a win for the reporter because they get a credible source (you, in whatever your line of business is), and a win for you because you get to be featured in an article, typically with a link back to your website, and be seen as an expert. You can also post questions yourself if you want to interview any specific experts on your own company blog as well.
Deepen pre-existing relationships with journalists.
Already have a cluster of members of the media that you regularly work alongside? Now’s the time to thank them for everything they’ve done for you rather than keep asking them for more features. If these journalists are based in your same area, invite them over to check out your office or get a cup of iced tea together so you can tell them a bit more about what you do and find out more about them too. Summer affords you more time to schedule in these kinds of meet-ups and acknowledging those who have taken the time to go the extra mile for your business is a step most business owners won’t think to take!
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Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.