By Rachel Olsen Although DIY PR may feel uncomfortable at first, it is a smart + cost-effective way for small businesses to gain credibility. Perhaps, you just need to look at it from a different angle. Do you cringe at the thought of self-promotion? Do you have a case of “imposter syndrome,” a psychological […]
How To Generate Media Coverage From The Comfort Of Your Home
By Dina Behrman As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” And when it comes to your business, this certainly rings true! Having people talk about your business – for the right reasons – is something that all small […]
You Scored the TV Interview – How Do You Act Cool, Calm, & Collected?
By Holly Reisem Hanna I decided back in December that this year was going to be my year to go big. I wrote down my goals, set up my roadmap, and set the wheels in motion. One of these goals was to hire a PR professional to secure some media coverage for The Work at […]