By Rachel Olsen Although DIY PR may feel uncomfortable at first, it is a smart + cost-effective way for small businesses to gain credibility. Perhaps, you just need to look at it from a different angle. Do you cringe at the thought of self-promotion? Do you have a case of “imposter syndrome,” a psychological phenomenon in ... Read More
media coverage
How To Generate Media Coverage For Your Small Business
As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” And when it comes to your business, this certainly rings true! Having people talk about your business – for the right reasons – is something that all small business owners want. And getting media ... Read More
You Scored the TV Interview – How Do You Act Cool, Calm, & Collected?
I decided back in December that this year was going to be my year to go big. I wrote down my goals, set up my roadmap, and set the wheels in motion. One of these goals was to hire a PR professional to secure some media coverage for The Work at Home Woman’s two year blog anniversary. I honestly didn’t think past the point of hiring ... Read More
Free Publicity – How to Get on TV
Getting on TV is a fantastic way to drum up some free publicity for your business, but how does one go about getting on TV? Sending in a press release? Cold calling? Emailing? Writing letters? I haven’t been on TV yet (but one day I’m going to be on the Today Show), so I went out and asked some business savvy women who have ... Read More
