Launching a new business is never easy, but it doesn't have to bankrupt you, either. Many new business owners are excited to promote their company but make the mistake of spending too much on marketing. While it's important to advertise and market your organization, it's possible to do this without spending a lot of money. In fact, ... Read More
Marketing Plan
How To Generate Media Coverage For Your Small Business
As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” And when it comes to your business, this certainly rings true! Having people talk about your business – for the right reasons – is something that all small business owners want. And getting media ... Read More
Using the 3-Legged Marketing Stool in Your Marketing Plan
I’ve just started doing some part-time consulting with the local Small Business Development Center, and I'm taking each new client through a marketing assessment. In the end, we create a high-level custom marketing plan. The information we discuss is relevant whether your business is old, new, big, small, retail, service-based, ... Read More
