How much do you spend on marketing? How do you decide what the right amount is? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, let’s consider what is all involved when we ... Read More
Business Planning
How to Start a Small Business at Home
Back to school season is in full swing for kids everywhere, which may leave some stay-at-home parents feeling empty nest vibes. Why not become a parentpreneur (parent and entrepreneur) and start a small business from the comfort of your own home? Sure, it can be a little stressful in the beginning to grow the business while helping ... Read More
How One File Can Protect Your Business From Anything
It doesn’t have the most polite name, but a CYA file will cover your you-know-what in case of a problem related to your business venture. You never know what you’ll face — a financial inconsistency, a legal dispute, etc. — so you should keep backup copies of all of your important papers in the same place. And you should definitely ... Read More
7 Financing Options for Small Business Owners
If you're looking for simple financing options for your small business, keep reading for tips and ways to fund your entrepreneurial dreams. Funding for any small business is challenging. Though it can be daunting to ask for money when you know, you’ll be running the entire operation from your home - I’m here to tell you to get ... Read More
How to Create Your Marketing Plan and Essentials to Include
Marketing plans can be intimidating. But every good business owner knows that they need one. Marketing plans do not have to be overwhelming and extravagant. If you keep it simple and targeted, you can do it yourself, even if you’ve never written one before. Let’s walk through the process so that you can create a stellar marketing ... Read More
20 Common Marketing Acronyms You Need to Know
Many industries and fields have their own jargon. Marketing is no different. To a new business owner, the terms can be somewhat overwhelming. Throw in acronyms, and it becomes even more difficult to decipher what’s being said. Even to a seasoned business owner, some online terms may seem foreign. Below is a run-down of some commonly ... Read More
Simple Marketing Strategies for Your New Home-Based Business
Congratulations! You’re so excited; you’ve taken the plunge and entered the world of entrepreneurship. This may have happened in many different ways. You may have purchased an established business, you may have inherited one, you may have started one from scratch, or you may have joined a reputable direct selling company. Regardless, ... Read More
Setting Business Goals: Guide for Home-Based Entrepreneurs
As a business owner, it's so important to set realistic goals. And if you work at home, it's imperative to your success! But how do you set goals that are more than just a series of wishes, wants, and dreams? Goals that you will actually work towards? By looking at the right things. Realistic goals have as much to do with ... Read More
6 Tips for Turning Your Side Hustle into a Small Business
Want to turn your side hustle business into a full-time gig? Then keep reading for six easy tips to get started. Maybe it’s an Etsy shop where you make and sell jewelry. It could be a website where you offer social media consulting services for businesses and brands. Or maybe it’s a food blog full of original recipes you’re ... Read More
End of The Year Tasks For Small Business Owners
According to the Kauffman Foundation, after falling for five years, the number of new entrepreneurs as a percentage of the population finally picked back up. That means, for many, we aren’t just approaching the end of the year – we’re also approaching the end of their first year of business. And as exciting as that is, a lot of new ... Read More
Where to Focus Your Marketing Energy This Year
I love the New Year, the blank slate and all the opportunity it affords. Each year, I make a list of goals and aspirations rather than an actual resolution. I do this personally and professionally. It helps to hold me accountable and gives me focus for the upcoming months. But the great thing is, you don't have to wait for January ... Read More
How to Market Your Small Business on a Shoestring Budget
Marketing is something that’s changed drastically over the years. Gone are the days of paying the local newspaper to print up a press release. Though, nowadays, it seems that marketing tactics are changing faster and faster. Where there used to be only a couple of marketing options for small business owners, there are now countless, ... Read More
When The Zombie Apocalypse Hits, Will Your Business be Ready?
OK, maybe the title is a bit over-dramatic and (as far as I know) there are no zombie apocalypses scheduled for any time soon. But it does bring up an interesting point. In our fast-paced world, life sometimes does get in the way. Loved ones get sick, natural disasters are not inconceivable and there is a chance the CEO of your ... Read More
How to Create a Summer Plan for Your Business
Summer is approaching quickly. If you haven’t created a summer plan for your business, there’s no time like the present. After all, summer is the time for fresh perspectives … to refuel, refresh, reinvigorate, and restart. Here’s how to create a summer plan for your business. 1. Take stock of your market No matter how successful ... Read More
Bright Shiny Object Syndrome: Don’t Buy Anything Else!
Recently I received an email from a popular internet marketer who was talking about how much money people spend on getting ONE more product, ONE more coaching program, or ONE more sure-fire system. It reminded me that we all need to stop planning and buying and take action! There was a time about two years ago when I was in three ... Read More
