Are you in love with your business? Do you have the same passion and energy for your business as you did when you first started out? As with anything, it can sometimes be hard to maintain excitement and enthusiasm, especially during slow or challenging times. How do you rekindle that early business romance? How do you find that ... Read More
Dawn Berryman
5 Simple Strategies to Grow Your Business
Wondering how to grow your business? The answer can be simple. To grow, we know we need more profit. That profit can come with more customers; more orders, or even larger orders. But how do we grow these numbers? Here are five simple ways to grow your business. 1. Target Market First, to get more customers, you need to ... Read More
How to Create Your Marketing Plan and Essentials to Include
Marketing plans can be intimidating. But every good business owner knows that they need one. Marketing plans do not have to be overwhelming and extravagant. If you keep it simple and targeted, you can do it yourself, even if you’ve never written one before. Let’s walk through the process so that you can create a stellar marketing ... Read More
It’s Fall … Time to Warm Up Your Fall Marketing Plan
You know how when the weather changes, your wardrobe does as well? You instinctively trade in your sandals for boots and your t-shirts for sweaters. What about your marketing strategy? Do you make the necessary changes as the year progresses? Have you traded in your in your summer tactics for something more aggressive? You ... Read More
20 Common Marketing Acronyms You Need to Know
Many industries and fields have their own jargon. Marketing is no different. To a new business owner, the terms can be somewhat overwhelming. Throw in acronyms, and it becomes even more difficult to decipher what’s being said. Even to a seasoned business owner, some online terms may seem foreign. Below is a run-down of some commonly ... Read More
Simple Marketing Strategies for Your New Home-Based Business
Congratulations! You’re so excited; you’ve taken the plunge and entered the world of entrepreneurship. This may have happened in many different ways. You may have purchased an established business, you may have inherited one, you may have started one from scratch, or you may have joined a reputable direct selling company. Regardless, ... Read More
Ways to Stay Focused When You’re a Mom Entrepreneur
With so many things to do in one day, how do we ever manage to stay focused? Between school, career, extracurriculars, volunteerism, and family and friends it sometimes seems as though I'm spinning in circles. When there is work to be done, it is easy to get distracted by social media, chores, pets, or anything else. But, if you can ... Read More
How Bartering Can Help You Succeed in Business
Just because you're running your business on a tight budget doesn't mean you have to forgo needed items and services. While it’s always nice to get paid for your efforts, payment doesn’t always have to come in the form of cash. If you’re open to bartering, you can earn a lot of valuable products and services. The opportunities are ... Read More
How to Increase Etsy Sales After the Holiday Rush
The holiday rush has come and gone. It was a profitable one for your Etsy business, but how do you ensure that continues? Profit is great, especially during the holidays; however, it is important to maintain that momentum all year long. It may seem like there is a big drop in sales come January and February, once the holidays ... Read More
Should I Purchase an Existing Business or Start my Own?
If the entrepreneurial bug has bitten and you’re itching to start your own business, you have options. There are many direct sales and multi-level marketing companies that you can join. Some offer more flexibility and freedoms to their consultants than others. You could also start your very own business from scratch. If you have a ... Read More
Help! Five Ways to Get My Business Out of a Rut
Work and business is a huge part of our lives; like it or not. Just like in our personal lives, we can sometimes feel like our business-self is in a rut. If you’ve ever felt like everything relating to your business has become mundane and routine, you don’t need to lose hope. If you're in a business rut, there are things that you can ... Read More
5 Ways to Increase Your Home Business’ Income
If you are like most home business owners, you would like to make more money. There are many expenses involved when you are self-employed. At times, it may seem as though all of your hard work isn’t worth it because at the end of the day you really aren’t making that much money. There are ways to examine your efficiency and ensure ... Read More
Social Media Marketing: Paid vs. Organic Marketing Options
It’s a given that you should be advertising your home-based business on social media. But, should you be paying for it? There are a variety of great options, both paid and free, that you can utilize to market your business. Where should you be spending your time and, more importantly, your money? Organic Social Media Marketing A ... Read More
Is Working From Home Really More Flexible?
Many of us seek work-from-home employment or start our own business because we want more flexibility. We want the ability to work the hours we choose, be with our children when we want and take care of our personal and family needs while we work. Is that realistic? There are many scenarios that can upset this ultimate work-life ... Read More
The Power of Preferential Treatment in Your Small Business
Building customer loyalty is something every business owner strives for. Establishing a company that will remain successful over time means you must attract repeat customers. One-time buyers are valuable but not nearly as much as those who frequently revisit you. So, what are some ways in which you can build your base of repeat ... Read More
