You just launched your business, congratulations! You've gotten the word out to all of your friends and family, you set up a Facebook Page, and even started a blog. But in order really get rocking and rolling you need more exposure. But how can you do this without a big advertising budget, team, or prior marketing experience?
Check out these 5 easy ways to increase your business's visibility.
There are several possibilities when you are looking to form partnerships with other business owners. As you are researching and learning about your market, don’t assume everyone is a competitor. Look a little deeper or you may miss an excellent opportunity for collaboration. They allow you to expand your services, your knowledge base and in turn, what you have to offer your customers and clients. If you can develop an agreement that ensures they’ll be talking about your business or product you’ll increase your reach in no time.
Everyone loves a deal! The key is to make your customers, fans and followers feel special. Giving them exclusive deals and promotions does just that. Having loyal customers is invaluable. Word of mouth is said to be the best advertising and this is one way to increase that. You can offer exclusive deals via your newsletter, or social media. Or, you can send them directly to customers with their order. Giving them a bonus gift or discount if they provide referral customers is another great way to get them talking about you!
Don’t have a newsletter? Start one. It may or may not seem obvious, but consistent contact and interaction with your customer base is crucial. Do you have an address list, e-mail or otherwise? Do you use it? A regular newsletter is a low-cost and effective way to keep your brand in front of previous and potential customers. If there isn't a newsletter mailing option included with your web hosting, there are several options available online. There are several low-cost options and some free ones too, depending on your list size. Regardless of what service you use, here are a few tips when writing and sending your newsletter…
- Be consistent and send out communication on a regular basis.
- Be consistent and use your logo and company brand frequently.
- Have a purpose; include company updates, promotions, and newsworthy items in your newsletter.
- Include coupons and/or direct links to your website.
- Include an option for subscribers to forward your newsletter to others.
- Be polite, don't spam!!
According to Webster’s Dictionary, being persistent means existing for a long or longer than usual time. When it comes to creating and building your own business, persistence is one of those words of advice that keeps popping up. Be persistent. Stay focused. Do not give up. Sometimes easier said than done, right? I’ll be the first to tell you that persistence isn’t always the easiest virtue to possess. But, if you stay strong and weather the storms, I firmly believe they will pass and you will reach your reward at the end. Make sure that each day you’re doing something to promote your business and get the word out. Make a cold call. Post on social media. Reach out to a past client. Keep knocking and eventually you’ll get an answer.
Add the social media icons to your blog posts. That way, readers can easily click and share your post on any form of social media. If you have a WordPress site, there are plug-ins for this. Other hosts have them too. Or, you may want to try Add This. In addition to encouraging others to tweet or share about your business, be sure you are too. Retweet your own posts regularly. Go back and resurrect old content, this is great for SEO. And, retweet others content. It’s great to build rapport with others and if you’re talking about them, they are more likely to return the favor and talk about you!
Dawn Berryman is the founder of MarketMommy.com and Market Mommy:: The Blog, online marketing resources for mom entrepreneurs. Market Mommy shows moms how and where to market their businesses. She holds a B.A. from Indiana University and has worked in the marketing/communications field for more than 11 years. She resides in rural Ohio with her husband and three children. For more information, please see: Market Mommy.