By Dawn Berryman Do you consider yourself a strong writer, or do you struggle with getting the words out on paper? Writing is crucial to your marketing efforts. Blog posts, product descriptions, website copy, email marketing, social media updates, and press releases all need to be written with care. Your writing style has a lot […]
Why You Need to Be Lazier in Your Writing – The Case for Repurposing Content
By Sarah Landrum After reading the word “lazier” in the headline, you must’ve thought: “Wait, what? How can you even suggest that? Do you know what you’re asking me to do?” OK, before we get down to the nitty-gritty, let’s clear up a few things first. By “lazier,” I’m not talking about copying others’ content […]