By Rachel Olsen Although DIY PR may feel uncomfortable at first, it is a smart + cost-effective way for small businesses to gain credibility. Perhaps, you just need to look at it from a different angle. Do you cringe at the thought of self-promotion? Do you have a case of “imposter syndrome,” a psychological […]
How to Ramp up Your Business’s PR Efforts This Summer
By Deborah Sweeney Summertime is just around the corner and for many businesses; this time of the year is an easy one to feel like you can coast on by. Maybe you’ll run a sale here or there, or an extra promotion for one of the holiday weekends, but you’re likely to be more relaxed […]
Get Your Business Exposure Without Spending A Fortune On PR
By Susan Osborne You’ve launched your business, printed business cards and put up a website. Now what? How do you get potential customers to take notice? This is often the biggest challenge women entrepreneurs face when starting a new business. Thankfully, with the ever-growing world of social media, it’s getting easier to generate buzz quickly […]