Pinterest is making a big splash in the social media world. Not too long ago it was an unknown little company with no chance of challenging the big boys on the social media block. But it’s made its mark online, and individuals in the direct selling business need to take notice.
The site became popular with females and continues its rapid expansion. If you are in the direct selling industry and you are not on Pinterest, get to their site now and sign up as quickly as possible. Many experts believe that Pinterest will be a vital tool for people in direct sales.
Pinterest is valuable to direct sellers because it provides users with a platform for sharing (pinning) images, photos, and videos of your products, services, and business opportunity.
In fact, I believe that its effortless sharing of images, photos, and videos is the key to the site’s popularity.
Like all social sites when participating on Pinterest, you need to add value to the community.
Here are some tips for building your direct sales business with Pinterest that will assure success:
1. Spend time getting to know the site, and it can best serve your interests. Look at other people’s pins and boards to learn more about your client’s interests.
2. Post images and videos that allow users to get to know you and your product.
3. Keep things simple. Pinterest is simple to use, and it helps to keep your boards clean and uncluttered.
4. Make sure your business is a good match. Pinterest is perfect for direct selling businesses, but not all products will be a good fit on the site. If you are selling crafts, kitchen aids, or similar items, Pinterest is probably a good fit. If you are selling sex toys, there are better ways to market your product.
5. Be creative! Pinterest is all about the visual! If you sell power tools … create a pinboard on home decorating with the tools.
6. Use other social media sites to point users to your Pinterest account. Though Pinterest is rapidly growing, it still does not have the sheer numbers of Facebook or Twitter. Use these sites to point people to your boards and pins on Pinterest.
Using these suggestions will help you make a name for yourself and boost sales.
However, there is one more trick that people often ignore.
When direct sellers begin marketing on Pinterest, it is common to only post pins from your products. Nothing can be a bigger turn off for your fans and followers!
However, it is also a good promotional tool to post interesting tips, news, and information in your industry.
How can you be creative with your products to create desire?
Check out a couple of my creative marketing pin boards on my Pinterest account:
There are more, and they all add value to my fans as well as create interest in my marketing message.
It helps to post interesting tidbits about other products and companies as well.
Pinterest users may react negatively to a board that is too self-serving.
By posting product news and information related to the direct sales industry, your boards will become more informational instead of merely promotional. Pinterest users will appreciate the information, and you will create a positive name for yourself on this exciting social media site.
Pinterest is the number one referrer of traffic to the Cash Flow Show website! It is perfect for direct sellers!
I’ve been Pinteresting since a while now, and I’ve tried almost every popular automation tool available on the internet. After looking for a decent tool for long, I finally settled for PinPinterest com
I’m now using it for more than 7 months now, and I’ve gained unparalleled results both in the form of followers and revenue. It lets me schedule as many Pins as I want, and it also intelligently pins only images related to my business. It learns this every time as I keep using it. PinPinterest is free to use, based on the cloud, has a mobile ready website, works on Intelligent algorithms and sets up quick.
Hi Holly!
Thanks for the great article. I love Pinterest and use it for personal reasons but find the idea of marketing my business daunting. Though I’m computer savy, I’m hardly ever online as I prefer to spend my time else where. Between Facebook, Twitter and Pinterest it always just makes me feel overwhelmed to keep up with everything. I’m gonna give it another try and rise to the challenge.
Thanks again.
I’d never thought of using Pinterest to promote my business before. Thank you for this article. Do you have a site that offers additional, industry specific information for using Pinterest as a marketing tool? <3 I am the CEO of a startup company that helps women succeed in the automotive sales industry. Additionally, we provide services and training to automotive dealerships. Our mission is to create awareness and bring more women into this typically male dominated profession and we give them the tips, tools and training that they need to grow their businesses and be successful. Our Facebook page plays an integral part in training and I frequently post articles there, FROM Pinterest. So, I would love to get some more information on how we can ultimately create and effectively use a Pinterest account to do the same. Thanks so much!
Any ladies who are interested in being a part of our growing community of professional business women, we would LOVE to have you. We share insight on everything from perfecting your pout to perfecting your sales pitch and welcome you to share your own tips and tricks with us.
Hope to see some new faces among us!
I Can Sell Cars in Stilettos
http://www.facebook.com/icansellcarsinstilettos
Michelle McLain
CEO/Founder
I Can Sell Cars in Stilettos, Inc.
Hi Michelle,
Check out these two Pinterest articles:
https://www.theworkathomewoman.com/blogs-earning-pinterest/
https://www.theworkathomewoman.com/new-pinterest-followers/
Have you connected with SheBuysCars? Might be some room for collaboration: http://shebuyscars.com
Holly, this was down-to-earth for me and wanted to thank you. I am still not computer-savvy but have still taken-on an on-line position. I like the challenge and will teach myself the ropes little by little.
Glad you enjoyed the article, Leiann!
I recently joined this group that help direct sales reps boost their sales. It’s a great way to try out other direct sales products, get more sales yourself, as well as gain new customers or even build your down line. I’ve gained 6 new members to my down line through the group I’m in! I just wanted to share with other DS reps. Tell them Sammy Preston sent you!
https://www.facebook.com/groups/successandnothingless/