Who needs a media kit? You!
What is a media kit? There are a couple of different types of media kits. One, also known as a press kit, is something all small businesses should be equipped with. It outlines everything that is important about your business in an attractive and easy-to-read format.
If you’re a blogger or you operate a business or website that sells advertising, you also need a media kit. Your media kit will tell potential clients about your business, it will illustrate why others should advertise with you, and lay out the different opportunities available.
No matter its format, it’s one of the most important pieces of your marketing plan. There are many formats that you can use. There are services that allow you to create an online, web-based kit, or you can put everything on a DVD, or you can create the tried and true hard copy.
I advise my clients to create one and work to keep it up to date. Basically, your kit should be a vehicle to share more information about your company with the media, potential customers or investors. It should be attractive, attention-grabbing, and interesting enough to make them want to contact you for additional information.
Whether you are selling baby blankets or ad space, both kits are going to be aimed at attracting customers. Essentially, one is product based and the other service. Regardless, there are some crucial elements you should always include.
Write a letter introducing your company, yourself and the history of your business. Be thorough but interesting. List out what you’ve included in your kit and tell them why it’s of interest to them. Also, include a short biography about yourself and a boilerplate statement about your business that are one paragraph each.
If you have a catalog, include it. If you have a brochure, include it. Include details about the products and/or services that you have to offer. The more attractive your product info is, the better. Be detailed, so they get a full picture of what you have to offer.
Include recent news about your company. Be sure to include any press releases that you’ve distributed related to new products or advances at your company. News articles or instances where your release was picked up and published in the media are also excellent.
You should always include high-resolution images of your products and logo. Media are more likely to use your pitch if it comes with strong visual images. Your changes of attention-grabbing are much better if you can show off your products with high quality, professional artwork. Be sure to include a head-shot, too!
There are many other things that you may want to include if you have them available. Order forms, recent press coverage, frequently asked questions, testimonials, samples and upcoming events are always good to include.
Then, put it all together in an organized, easy-to-read format. If you include a lot of information, be sure to create a table of contents. And, last but certainly not least, distribute it! Send it to potential customers, media, potential investors, etc. After investing so much hard work into the creation of a media kit, be sure to put it to work for you and your business!
For more information about creating a media kit, or other marketing materials, feel free to contact Dawn at Market Mommy!
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Dawn Berryman is the founder of MarketMommy.com and Market Mommy:: The Blog, online marketing resources for mom entrepreneurs. Market Mommy shows moms how and where to market their businesses. She holds a B.A. from Indiana University and has worked in the marketing/communications field for more than 8 years. She resides in rural Ohio with her husband and two young children. For more information, please see: Market Mommy.