The influencer media kit is a crucial marketing tool if you’re a blogger. It’s your chance to demonstrate your professionalism, bolster your credibility, and showcase your blog’s best assets. A well-crafted media kit (also known as a press kit) can help you secure lucrative sponsorship deals and collaboration opportunities.
If you’re overwhelmed by the idea of creating one, rest assured that it isn’t that difficult. Here we’ll go over what information to include, how to create a media kit for your blog, and how to use it to promote yourself.
What Information Should Be in a Media Kit?
A media kit is essentially a fact sheet with information about you and your blog. It is used to promote yourself and your blog to sponsors, partners, and other potential advertisers.
The information that needs to be included in your media kit will vary depending on the type of blog you have and the purpose of the media kit. However, most media kits will contain the following information:
Overview of Your Blog
This should include information about your blog, including what it is, what you write about, who your target audience is, and your mission statement.
It should also provide key statistics that summarize the size of your blog, like your monthly visitors, monthly page views, email subscribers, and total social media followers.
This will help sponsors identify if their brand is a good fit with yours and what kind of value they can get out of working with you.
A Short Bio
Sponsors want to know the person behind the blog, so it’s essential to include a concise but engaging bio in your media kit. It should contain a short summary of your professional background, relevant credentials, and achievements.
Don’t be afraid to add a little character to this section! Let sponsors know what makes you unique and why they want to work with you.
Near the top of your media kit should be a breakdown of your website’s stats, including a monthly average of unique visitors and pageviews. You can also include your Moz domain authority rating and any other significant website milestones.
Include information about your blog’s audience, specifically their age and gender. This can be helpful for sponsors who are looking to target a specific audience with their product or service.
You can find this information in your Google Analytics by navigating to “Audience” on the left-hand menu, clicking “Demographics,” and then “Overview.”
Social Media Stats
Social media platforms can have a huge influence on a potential sponsor’s decision to work with you. This type of social proof can also command higher sponsorship rates!
Include a breakdown of your blog’s social media follower count on Instagram, Facebook, YouTube, Pinterest, Twitter, TikTok, Medium, or any other profiles where you have a significant following.
Email subscribers and email engagement rates are other valuable assets to feature on your media kit. Include information about how many subscribers you have, the average open rate and click-through rate for your emails, and any relevant data.
You should easily find this information through your email service provider. For example, if you use ConvertKit, you can find all your statistics by navigating to the subscriber section from your dashboard.
If you have any testimonials from previous sponsors or partners, be sure to include them in your media kit. Quotes from happy patrons can be a potent tool for enticing new sponsors!
Top Performing Blog Posts
Include a list of your top 10 performing blog posts. (If you have any previously sponsored posts, this would be a great place to list them.) This can give sponsors an idea of the type of content that you produce and what topics resonate with your audience.
What type of sponsorship packages do you offer? For example, if your blog has a strong presence on Instagram, you could offer social media shoutouts or sponsored IG posts in addition to a promotional blog article.
Some other influencer marketing services you can offer include:
- Product giveaways
- Product reviews
- Ad placements
Many blogs offer multiple collaboration options or “packages” to accommodate a range of sponsor budgets.
You may also choose to mention your rates, but this is optional.
Media Files (Optional)
You can also consider adding a link to a public Google Drive that contains media assets for media outlets to use in their press releases. For example, you could include a few high-resolution brand photos and audio or video files.
Last but not least, make sure you include your contact information so that sponsors can easily get in touch with you. This should include your name and email address. You could also include your business phone number if you have one.
How to Create a Media Kit in Canva
Now that you know what needs to be included in a media kit, it’s time to start creating one!
The good news is that you don’t need to be a graphic designer or buy special software to create a professional-looking kit. You can easily make one using Canva, a free platform for creating graphics.
Canva even offers a selection of beautiful media kit templates you can make your own.
As you’re creating your media kit, keep the following design tips in mind:
1. Include a High-Quality Photo of Yourself
Although a professional headshot is ideal, you can use a selfie if you need to. If you have the Pro version of Canva, you can use the “background eraser” function to remove the background and replace it with a plain backdrop to make it look more professional.
2. Upload a Logo
A logo is another professional-looking touch you can add to the footer of your media kit. If you don’t have one, Canva also has company logo templates you can use to create a simple logo in minutes.
2. Keep It Simple
Stick to a maximum of two or three brand colors in your media kit. Go with a minimalist layout with lots of white space. This will lend it a clean and professional look.
3. Consider Using Eye-Catching Graphics
Consider including graphics like charts, graphs, or maps to make your press kit more visually interesting. Canva has a variety of graphic elements you can use for this purpose!
4. Keep It Concise
A media kit shouldn’t be a novel. You should be able to fit everything in 2-3 pages.
5. Export It in the Right Format
Canva lets you download your creations in a variety of formats, including JPG and PNG. However, your media kit should be downloaded as a PDF.
PDFs are universally used and are more secure, making them ideal for attaching in your email pitches. They’re also the only format that keeps embedded links intact.
How to Use Your Media Kit
Once you have finished your media kit, you can use it to find sponsorship opportunities and media exposure. Here are a few ideas for getting your kit in front of the right audience.
1. Add It To Your Website
Add a link to your media kit on your website’s sidebar or footer. This makes it easy for potential sponsors to find and download when visiting your site.
2. Include It in Proposals
When you’re pitching a sponsorship opportunity to a brand, include a link to your media kit in your proposal. This will give them a better idea of the opportunities you offer and what they can expect from working with you.
3. Send It to the Press
If you’re getting press coverage, send a copy of your media kit to the reporters or journalists writing about you. This way, they’ll have everything they need to write an accurate article about you and your blog.
Knowing how to create a media kit for your blog is crucial to building long-lasting relationships with potential sponsors. They are also an excellent opportunity to stand out from the crowd and show off your blog’s unique brand.
With the right information and design, this digital portfolio will have sponsors lining up to partner with you!
Originally published October 2, 2012.