By Donna Amos Social media has become a great way for companies of every size to reach out to their customers. It is especially effective for solopreneurs, as it allows them to compete on an even playing field with larger companies within their industry. By creating a marketing campaign on a social media platform like Instagram, […]
How to Network Like a Boss as an Introvert
By Anum Yoon You just received an invitation to a social gathering or networking event. But the thought of schmoozing with people, you barely know, fills you with anxiety and dread. You’re not abnormal — you’re just an introvert. Fortunately, having an introverted personality doesn’t mean you can’t network like a boss. With technology making […]
5 Ways LinkedIn Can Fast Track Your Work-at-Home Career
By Erica Breuer Ah, LinkedIn. When you’re new to the networking game, LinkedIn might look like the starched white shirt of social media platforms —a whole lot of “blah,” zero fun, resume website. The reality: LinkedIn can be the casual Friday happy hour piece of your career strategy; the place where you connect with people […]
How to Stop Social Media Marketing From Being a Giant Time-Suck
Social media marketing is practically a requirement for today’s work-at-home woman … but it’s also a giant time-suck. Don’t lie – you know you’ve logged onto Facebook to do a quick work update and ended up spending an hour scrolling through your news feed and commenting on your friends’ pics. There’s nothing wrong with using […]
5 Ways You Can Revitalize Your Business’s Instagram Account
By Deborah Sweeney When Instagram first hit the scene in 2010, it was considered an app that entrepreneurs needed to establish a presence on to add to the ever-growing pile already in place of Facebook, Twitter, Pinterest, and Google+. But it was also an app that seemed easy to dismiss too, in terms of content. […]