By Danielle Buffardi
It’s really a struggle to rationalize writing for free.
Although, after doing fair amounts of research into guest blogging, I’ve come to the conclusion that it, like having an active social media presence, can greatly increase not only your stance regarding your level of expertise but also your site’s page views. Both of which are big pluses in the entrepreneurial world.
Read on to see how guest blogging can really help your business branch out in the virtual world and beyond.
Why You Should Guest Blog:
1. Free Web Exposure and Increased Web Traffic.
Who doesn’t want more traffic to their site? Guest blogging will bring in just that, and more page visits equals more chances for potential customers to become full-time clients. The more you guest post on others’ blogs and websites, the more likely you are to attract new and unique web visitors to your site. If this is the main reason you choose to guest blog then it’s a very good one.
2. Positioning Yourself on the Web.
When you choose your company’s niche, it’s no secret that there are already tons of others claiming to be the best in that same category. You need to work extra hard to rise to the top of your chosen area, guest blogging is one way to get your name, your business, and your product out there and in the limelight for others to discover.
3. Social Media Sharing.
If you ‘guest’ yourself on big-name blogs, then your chances of being shared all over the social media sphere become high. Increased web traffic, potential clients, and name recognition are all big advantages to being shared throughout the social media outlets on experts’ sites.
4. Building Your Experience Portfolio.
When you guest post somewhere, you add this to your exposure list. Let your web page's visitors know that you were a guest on this blog and that blog and provide them with the link for easy navigation over to that site. The more blogs and websites you ‘guest’ on means more links for you to add under your ‘experience’ tab.
5. Google Ranking.
Because Google is constantly changing their analytical algorithms, you can never go wrong with having anchor text on other sites link back to you. This will help Google crawl your page and rank you higher in their search results – again, resulting in increased exposure to your company’s website.
6. Build Relationships.
By submitting guest posts, you’re able to interact with other bloggers on a more intimate level, which in turn builds your network or pack (as Michael Martine calls it). As humans, we naturally want to help our friends and in the blogging world, this equates to more introductions, links, tweets and comments.
Considerations for Guest Blogging:
Blog Rank and Authority.
When considering which blogs to submit guest posts to, you’ll want to do your homework:
- What is their Alexa Rating?
- How many subscribers do they have?
- What is their social media footprint like?
- What does their audience look like?
- How do they promote blog posts?
By answering these questions you can get the most bang for your buck.
If you’re going to submit an article for consideration, make sure that it has added value for the readers. You will also want to ensure that you have followed all of the guidelines for submission (proper length, suitable topic, correct spelling and grammar). You should also refrain from using affiliate links within the post as well as staying away from blatant self-promotion within the post.
Do You Know the Author?
Many times popular bloggers and influencers won’t even consider publishing your post unless they know you. One way to start building a relationship is to start reading their blog and leaving thoughtful comments. You can also interact with them on the various social networks, or shoot them an email just letting them know how much you enjoy their blog. After you’ve been around for a while, you can pitch them about a topic or theme that you would like to write about.
How Much Time Do You Have?
How much time do you have to dedicate to writing guest blog posts? I know for myself that I can only take on one extra article a month. If I were to take on more, the quality of my writing would suffer and I don't want to be associated with bad or mediocre content – this is my reputation on the line. Perhaps you can only contribute one new article every three months – that's okay, it the quality of the content that matters.
Places to Submit Guest Blog Posts:
Your Favorite Blogs.
Submitting guest posts to your favorite blogs is a great place to start, because you’re already familiar with the audience, author and topics.
For those of you who are not familiar with HARO, it stands for Help a Reporter Out. Here journalist, writers and bloggers can submit media queries and individuals looking to become sources can reply. This is a fast and easy way to learn about new blogs in your niche and to submit answers where your expertise will best be utilized. HARO is free to join and can yield some fantastic results.
When in doubt use Google to search for blogs that relate to your niche. Dig deep, read various posts and when you find some that you love, see if they offer guest blogging opportunities. Often times this sort of information will be displayed on the about, contact or FAQ page.
Because there are so many pluses to guest blogging, you really can’t go wrong with it. The key to keep in mind with any kind of ‘free writing’ is to not make it the only thing you do since there’s no upfront capital involved. Incorporate it into your schedule but only after you’ve researched the best sites to contribute to. You should focus your ‘guesting’ on bigger sites within your company’s niche so you can reap the aforementioned benefits without having to push your guest content all that hard – their big audience will help do that for you.
Danielle Buffardi is an award-winning freelance blogger, freelance writer, virtual assistant, and social media manager specializing in the areas of small business, virtual companies, family, pregnancy, and entrepreneurship. To learn more about Danielle and the services she offers, please visit her on the web at www.PenPointEditorial.com.