By Kelly Robbins
Have you stopped moving because you’re frozen in fear? Do you feel like you hit a brick wall and don't know what to do next?
This happens to many of us, particularly when we are walking down a new path or starting on a journey that leads us into unfamiliar territory. You are moving along, often at a fairly swift pace, and you suddenly stop frozen in your tracks. It's as if there is a wall in front of you blocking your way. Upon closer examination you see a door. You slowly reach your hand out and turn the knob, timidly, because you aren’t sure what’s on the other side of the door.
However, almost to your relief, the door is locked. You drop your hand, perhaps stand there in thought for a moment, and then turn and walk back where you came from. The door’s locked, you can’t go any further.
The locked door represents an obstacle on the road to achieving your goals. For marketers this could be frustration that you don’t have any new clients this month, or that you didn’t achieve the financial goal you had set for yourself. That wall, in fact, has brought you to an absolute stand still. After all, you can’t walk through walls can you? Obviously wherever you were headed was not the right direction. Right? Wrong!
You may be stopped, standing in front of your own closed door right now. The thing is you don't know what's behind that door. It could be opportunity. More money. More clients. You won’t know until you get it open.
But the door is locked you whine… (My business suddenly stopped, no one is spending money, I don't have time, I don't know where to find leads, my advertising isn’t working…) So what? Break that fricken’ door down and see what's there!
I’ve seen a pattern emerge over the years I’ve been coaching – people walk up to their door (a large, looming obstacle), find out it’s locked and not easy to open (overcoming obstacles are not usually easy because it makes them uncomfortable) and they quit.
You make a decision, say to increase your client/patient base by 20 a week or to earn 30K a year more, and you start moving in the direction to make that dream a reality.
Once you make that decision the Universe will bring things into alignment to make your vision a reality. In order for you to become a person that makes their vision a reality and you have to change as well. Things around you have to change – this can be incredibly uncomfortable and incredibly scary.
It’s often right when you give up that your vision is at the tipping point of becoming reality. I see people give up right when they are about to break through their door – their fear and panic takes over and they stop looking for opportunities to move through the obstacle rather than opportunities to move through it. Panic sets in and they stop, turn around, and walk the other way instead of stepping into their true self.
If you truly desire to see your dream come true you must have a dogged determination to accomplish your goal and see the change to completion.
You have to take that pent-up fear energy and use it to propel yourself in the direction you want to go. Because the energy is new it can feel extremely uncomfortable and your instinct may be to walk away from it rather than embrace it. Embracing the fear requires a change in behavior from what you’ve done in the past. It will require you to do something you have never done before.
I recently saw an interview with Lady Gaga talking about how she steps into growth and discovers the next path for herself. Gaga said she visually sees a door in front of her. It’s closed and bolted shut. She gets whatever she needs to break the door down – in the interview she described visually grabbing an axe and a sledgehammer – and she literally tears the door down. She beats at it and goes and gets more tools and comes back and attacks it some more until she finally demolishes that door. Once she breaks it down she knows the next thing she needs to step into. There is a fanaticism to her determination to break through that door; nothing is going to stop her.
You must also have that same fanaticism to break down the closed doors in your way. The key may be recognizing you've actually hit a locked door rather than a brick wall.
Your closed doors may resemble:
- Low self-esteem
- Choosing a niche or specialty
- Lack of self-confidence
- Hiring a coach or mentor
- Not following through
- Learning a new skill
- Accepting you don’t have all the answers
- Lack of energy or focus
- Not working on your whole self – i.e. dealing with past issues/traumas
- Not being open (thinking you know it all)
- Picking up the phone
What door(s) do you need to demolish to break through to your goals today? If you are uncertain what to do next or don’t feel you have the tools you need to break down the doors, contact us to see how we can help. Kelly@TheCopywritingInstitute.com Contact us at 303-460-0285 or Kelly@TheCopywritingInstitute.com to explore how we can help today!
Kelly Robbins, MA, is the founder of The Copywriting Institute, a training and resource center for copywriters, and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, and marketing coach/consultant. Kelly created the 10K a Month Copywriter program as well as the Marketing Coaching Program for Copywriters. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” or visit us on Facebook at www.Facebook.com/TheCopywritingInstitute.