Why Your Company Blog Needs Guest Posters
Posted in Blogging
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By Deborah Sweeney
It’s appropriate enough that I would comment on this topic, considering that I am a regular contributor here on the wonderful Work at Home Woman guest blogging community. Having been a blogger here for a year now, it’s been a great one. I’ve been able to write my commentary on everything from what you need for your company newsletter to why or why not you should invest in a nanny. With a flexible schedule that doesn’t have me cramming in a new post every other day and an endless array of topics to choose from, being a guest blogger has filled me with so much pleasure, that I’ve decided to pay it forward on my own company blog as well.
Last year, we had a very successful summer of featuring a different “awesome affiliate” who worked with my company each week on the blog. This summer, my social media team has been hard at work featuring a different guest poster each Friday – who aren’t necessarily affiliated with my company, but would like to write a post related to business and the advice and tips they learned along the way in their specific industry. Which is completely fine by me! I encourage, and like, guest bloggers and believe that every successful company blog needs them. Here’s why.
Burning Out? Bring In a Fresh Voice!
In the dog days of summer especially, it can be hard to write a blog post that isn’t constantly focused on vacations or various ways to cool down a sweltering office. This is a great opportunity to post on Twitter and Facebook that you’re interested in having guest bloggers contribute to your website. Not only do guest bloggers get the chance to write a post that links back to their own website and share their ideas with a newfound community, but they probably have a fresh take on a tired topic that’s refreshing all around to read, hear, and share with everyone else.
You may be a fountain of expertise within your field but whenever you work in business, the need to hear what happens within various other industries outside of just your own is necessary. Young entrepreneurs especially need to hear stories of both success and mistakes and even hesitation so they know that they aren’t alone and will make it through to the other side as many other individuals have before. This is why I always encourage people to share both the good and the bad on our blog because experience is the biggest possible teacher whenever it comes to pursuing your dreams.
Guest blogging rarely comes with a stringent set of rules. Sure you get a few here and there about word counts, whether or not promotional linking is allowed (generally it is not), and to sharpen up on your grammar and spelling beforehand, but how you post is generally pretty laid back. You could say it with a vlog, a podcast or a photo slideshow or write up an old fashioned post with bullet points. Bringing in a colorful side of yourself is also highly encouraged and makes both you and the post relatable. Be yourself, tell your story, and teach the audience something they didn’t know before – and if you like it enough the first go-around, you can probably work out an agreement to become a regular contributor there too!
Interested in contributing a post to my company blog? Contact my social media manager, Heather Taylor, firstname.lastname@example.org for more information!
Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Twitter @deborahsweeney and @mycorporation.