With so many online entrepreneurs out there today, it can be hard setting you and your business apart from the monotony that’s out there. It takes hard work and dedication to your brand to continuously market and gets the attention that it deserves.
Some entrepreneurs come equipped from the start with friends in high places. They may trade their services to PR people in exchange for media buzz – or they may simply have grown up alongside someone who’s now a big shot in the social media scene. If you’re not that lucky, don’t fret – most of us aren’t. We have to work hard daily to set ourselves apart from the Internet crowd.
What helps tremendously in gaining an edge over your competitors is how you handle your current clients and how you go after new ones. This is a strategy that most online entrepreneurs have yet to master. Such a blueprint takes time to conquer, it comes with continuous practice, and it’s not something that can be conquered overnight.
The key to surpassing your fellow online business owners is to form your own approach to corralling clients. Devise a plan to be relentless in your quest to reinvent yourself and your online business.
It could look something like this:
1. Get To Know Your Customers
This is of vital importance in the realm of customer service. Although you work with them remotely, that doesn’t mean you can write them off as impersonal. Find out their interests and build your relationship accordingly based on their involvements and participation.
2. Touch Base With Past Customers
While you always need to be on the hunt for new clients, you should also be keeping tabs on your old ones. Just because they haven’t initiated work from you recently, doesn’t mean you should set them aside. Get back in touch with them and offer a loyalty discount. Perhaps they had an interest in starting a new project back when you worked with them, run with their idea. Develop it and offer yourself to help bring it to life.
3. Zero In On Prospective Clients
Hang out in online forums related to your area of business and participate wholeheartedly. Offer sound advice and guidance to those in need and they may just repay your generosity with their business. Network yourself around your town. Go to MeetUp.com and become an active participant in that community. Hand out your business card everywhere you go and make yourself available to cross any one’s path. New customers are always lying in wait somewhere, and a good entrepreneur is always ready to take on new challenges when it comes to helping potential and existing clients.