By Deb Bixler
Many women who start working from home do so because they have children and plan to supplement the family income without taking time away from the kids. The work-at-home moms (WAHMs) who actually succeed, do so because they have established clear goals for their home-based business.
Work-At-Home Goal Setting
The key to achieving your work-at-home goals is simple. It boils down to only one factor.
- What is enough?
- Are you scheduling enough time to accomplish your goals for your business?
- Are you giving yourself enough time to manage your business?
It is really not about time management. It's more about commitment management!
Most people underestimate the time required for a project to achieve the desired results from their business. There are all kinds of projects and activities that we underestimate all the time.
WAHMs have the business commitments as well as the family commitments to juggle.
Achieving your goals means juggling commitments and managing your time.
Such as the amount of time commitment you are making when you sign your kids up for a sport, or you commit to coaching the school team, organizing the fundraiser, or any other activity in life.
Today everyone is busy and most people underestimate the amount of time required to do the many things they schedule into their life and, as a result, everyone is running ragged.
Many families are running every direction because they have two or three kids and each kid is in multiple activities. So now you're managing your time and the kids’ time too.
Yes, it's good for kids to be in activities, but at the same time, are your kids overextended?
Studies are showing that kids are experiencing significant amounts of stress because they are over-involved, not eating, sleeping, and playing enough.
It is up to us as parents to be sure that our kids take time out to be kids, families take time out to be families, and Mom and Dad have time for themselves.
If you do not have time to enjoy life, then what good are all of these activities, money, and your home business which you started so that you can enjoy life. Be sure that you give time to be grateful for what you have and enjoy life.
Business and Personal Goal Setting
Let’s talk about our business versus our personal goals.
Most work-at-home businesses were started so that we can enjoy our life and time more.
Frequently, the home business is not given enough priority. To benefit from your business, it needs to be a priority.
Did you start it to earn a certain amount of income, and are you getting that? If not, are you putting enough effort into your business to justify the results you want?
You know that when you go to work for someone else, you work the hours, then and only then, will you get paid. The same applies to your direct sales or network marketing business – you must work in order to get paid.
Or is it the other way around. The time you spend on your business has actually taken away from family life, and the time you spend with your kids.
WAHMs who spend time doing realistic goal setting that establishes both personal and business goals and prioritizes them will give you the balance and the benefits that you deserve from your business.
Work-At-Home Sales Goals
- Are you prioritizing enough time to reach the home sales goals that you desire?
- What is enough?
- What is enough effort or focus to get the sales results you want from your home business?
Say that you average $100 per show. And you want to earn $400 per month. That means you will need to schedule four days, or one day per week, out of the house.
Most of us probably do that; most of us probably have our calendars marked into the next few months for our show dates.
Do you have the additional time marked? How much additional time will it take to do those four shows?
Marketing, lead generation, closing shows, customer calls, follow-up, potential appointments and coaching of team members. How much time will you allow per show for all of that?
The answer to that question depends on your business plan or goals.
Do you want your business to grow? Or are you happy with it exactly where it is now?
Even if your company is not a home party referral-based business, think about what is enough time to invest in your business to get the results you desire.
If you are looking to sponsor three people per week, how many phone calls does it take to find three? If one in 10 say yes, and you need to call 25 people to actually speak to 10, then how long does that take you?
How much time do you want to schedule to reach your goals? Before you decide what is enough time, think about what is enough from the point of view in all areas:
- What are enough shows?
- What is enough show leads?
- What are enough new consultant leads?
- What are enough sales for a month?
- How many are enough calls in a day?
- How many is enough fund-raisers or non-profit calls to make in a day?
- What is enough time scheduled?
Your Goal Statement
Time management will always be an ongoing battle unless you think realistically about both your personal and professional goals then make a realistic plan to achieve them. Having a clear statement of what your business and personal goals are, will assist you in meeting them.
So you want your schedule to stay the same? Then, it would be good time management to schedule six hours per show per month. Are you doing four shows per month and that is the way you want it to stay? Then block out 24 hours of work time per month for your business on the calendar.
If you are currently in a growth setting for your business, then block out 8-hour per show per month. So, let’s say you want to do 6-8 per month and you are at four. Those extra two hours per show per month will be put into your professional development, education, marketing, cold-calling, prospecting, and other growth generation activities.
When you have a job in someone else’s establishment, you schedule yourself to be there, or more accurately, they schedule you to be there, and you show up.
Do you give yourself the same respect?
Write it on your calendar just like you would if you were going somewhere else to work. Post a schedule for the whole family to see. Sometimes as an entrepreneur we allow other less critical activities take front seat over our business, forgetting that the business is actually what makes those events possible.
A posted schedule allows the whole family to see and understand the importance of your work. They need to realize that the business is a priority.
Professional Development Goals
Your goal plan should include enough time to do all the work that surrounds a show, not just the show itself. Taking your goals and turning them into a realistic work-at-home business plan that includes both personal WAHM activities as well as your business goals will give you a roadmap to achieve the results you deserve in your home business.
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Deb Bixler provides direct sales training for party plan professionals so that they can use their work at home business to quit their full-time job! The Power UP For Professional Results program teaches professional attitude, business skills, and goal setting. It includes an IRS accountant approved business plan template for home business owners.