By Deb Bixler

Many direct sales businesses rely on the party plan model to generate the bulk of their sales. The party plan business model is a fun, exciting and profitable method for direct sales associates to market and sell their products. This business model has been around for quite some time because it has been so successful.

In the 1930s, Stanley Home Products sold their products through door-to-door salesmen. During one sales call, a customer invited several of her friends over to listen to the sales pitch and that lucky representative became very successful because he displayed and sold his products to several customers at the same time. Stanley Home Products realized the potential benefits of this business model and converted their door-to-door sales staff to home party sales. (more…)

By Holly Reisem Hanna

With more and more women wanting to achieve better work-life balance, they are looking outwards for legitimate ways to start their own business. One of the quickest, easiest, and low risk opportunities available to women is within the Direct Sales arena.

For a small startup fee, women are equipped with everything they need to launch a successful home-based business, all they need to bring is the right attitude. And because many direct sales companies have well known established brands, these direct sales consultants spend less money on marketing their business.

But with literally thousands of of direct sales companies, selling millions of products, who has the best products to sell from home? While it all depends on what you’re into and how much you want to earn, here are a few direct sales companies that I feel like have wonderful home-based opportunities for women! (more…)