Posted in Marketing & PR
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By Xenios Thrasyvoulou
When you own your own business you have to learn to blow your own trumpet as there’s nowhere to hide and no company to advertise your skills for you. Women in business often grow in confidence as they not only run their own company but become excellent marketers too. Despite popular belief you can promote yourself on a budget, all you need is a little time and a lot of self belief.
Here are some ways to make sure you reach your target market:
You may not work for a big organization that guarantees recognition through advertising but you can utilize other websites to ensure your name appears in search results. For instance there are many women in business websites where you can set up a profile, detailing your hourly rate, your skills and even your portfolio. You can then use the sites success to ensure your own skills are noticed. Filling in online profiles on any business or freelancer website takes a matter of minutes. (more…)