When there are toys and stocking stuffers to purchase, family gatherings to prep for, and a house to decorate, it can be tough to keep your business at the top of your priority list during the holidays. This is especially true when your office and home are one in the same.
Festive, blinking lights are an excellent distraction from a computer screen filled with work to do, emails to send, and social media platforms to keep updated. But even with the holiday hubbub, and the suspicion you may get that nobody is reading your blog right about now, you still need to keep your online presence as up-to-date as possible with engaging content for your readers.
Here are three reasons why you shouldn’t neglect your social media outlets this holiday season:
Don’t miss out on the opportunity for a holiday promotion.
What better time to offer your customers an extra treat from your business than during the holiday season? Sell your service or product at normal price, but offer an added bonus of something free or discounted for just the season that you can promote via Facebook and Twitter. Be sure to highlight the deal online with a festive graphic design accompanying the offer. Just try not to spam your followers on discussing the promotion – no need to tweet about it every 15 minutes throughout the day!
Taking a social media breather looks lazy.
Even taking a week off of social media for a winter ski trip on the slopes can look bad to your customers. Where did you go? If there are people out there willing to read your updates and like and comment on them, then your business ought to be there to provide them with content.
The Internet doesn’t take a break!
What’s nice though is you can schedule updates ahead of time with most outlets. Write up a quick holiday relevant post for your blog a few days before you leave for your actual preferred holiday of choice, and schedule it to go live the day of or the day before your vacation. Updating ten times a day is not required, but once in the morning and afternoon is a nice enough reminder that your business is still alive and kickin’ during the busier holiday weeks and can make a big difference to your customers.
Tis’ the season to let your customers know just how much you appreciate them!
It is a great time of year to thank your customers for their support and business. You wouldn’t have a business without them, after all, so why not show your thanks through your social media platforms? Whether it’s a full-length blog post including 25 reasons why you’re thankful for your customers or just a simple tweet saying thanks and sending well wishes, everyone likes to feel some holiday love.
Need more ideas for marketing your business during the holidays? Check out this post for some great ideas!
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Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Twitter @deborahsweeney and @mycorporation.