New business owners face a list of challenges once their doors open. Among those hurdles is finding potential clients and turning them into customers. This is especially difficult for high-ticket service-based businesses like event planners or interior decorators, where clients might be wary of hiring a professional who’s never had a ... Read More
Target Audience
How to Write a Buyer Persona for Your Marketing Niche
One of the most important parts of marketing is to identify your target market. If you don't know who your potential customers are, how can you design and implement an effective marketing campaign? Not knowing who you are trying to attract with your marketing is a common problem among small business owners. Unless you are a giant ... Read More
Why Hobby Blogging is Not Like Career Blogging
I know I’m not the only one guilty of being a serial-blog abandoner. I’d ask for a show of hands, but I wouldn’t want to embarrass anyone who is currently reading. I can’t even begin to count the number of times I’ve had a great idea for a blog, got it started, written some content, and then. And then my attention has been pulled in ... Read More
How to Reach Your Target Audience
When it comes to marketing your business, you have so many options to choose from. The trick to selecting the most effective marketing methods is to know your target audience. Some careful thought here will allow you to zoom in on your target demographic and focus your efforts to suit that specific crowd. Let’s take a closer ... Read More
