Bradi Nathan is a mom and Co-founder of MyWorkButterfly. Before having children, she was the Advertising Manager at Marie Claire magazine in NYC. Before Marie Claire, Bradi worked at Town & Country magazine as the Beauty Advertising Director. Read on to see how her entrepreneurial journey began.
Do you work-at-home?
Most weeks I split my time between home and office equally.
How many children do you have?
I have two children: Jack is 9, and Drew is 6 (going on 16).
How many hours do you work a week?
More than most I believe. I work from the moment my kids get on the bus to the second they get home and pick up again once they’ve drifted to sleep. I usually turn in around 1 am.
Tell us about the MyWorkButterfly community and how it’s different from other membership sites.
MyWorkButterfly.com was born out of the conversations had with hundreds of smart and savvy moms all trying to figure out exactly how to achieve both personal and professional aspirations. As a result of this research, including focus groups, and a national survey, we have created the most comprehensive membership site for moms who are looking to go back to work and for those working moms trying to juggle it all.
All of the free resources provided to members allow moms to become empowered and to achieve success in all aspects of life. MyWorkButterfly offers the free advice of a career coach, psychotherapist, financial consultant, nutritionist, personal trainer, health and green experts, beauty and fashion gurus, eldercare and childcare experts, and a national job board with over 10,000 + opportunities to be had.
MyWorkButterfly is the one stop shop for any mother who is looking for resources in any of the above categories or for the woman who wants to connect and network with like-minded mothers. The WAHM and ENTREPRENEUR MOMS group, as well as the SINGLE MOMS groups, are some of the most popular groups that have already been formed within the community.
Lastly, I would add, our biggest point of difference is the Mom Mentor videos that we showcase every single month. Each celebrity mom interview is granted exclusively to MyWorkButterfly.com which only proves that celebrity or not, moms embrace the mission of empowering other mothers. (members can see our interviews with: Kathie Lee, Liz Lange, Dana Buchman, Rebecca Lobo, Danielle Monaro-Z100 Radio DJ, Emme- Host of Fox’s “More to Love,” Fox New’s Jane Skinner, Malaak Compton-Rock- wife of Chris Rock …) The site is inspirational, and we feel very proud of it and every mother in the community.
How do you balance all of your business and personal activities?
We try not to use the word balance on MyWorkButterfly so as not to set ourselves up for disappointment. We’re not convinced that balance even exists. I remain flexible in life and squeeze in me-time when I can. I have a very supportive husband and two very awesome kids who understand the mission of the site and how important it has become to me. That said, my family always comes first, and Saturday and Sunday have become two very important days as a result. No two days are the same, and I’m okay with that.
What has been your biggest business struggle?
We just launched seven months ago. But, in that time I would say our biggest business struggle is generating the kind of awareness that we believe our mission deserves. Some would say that 70,000 page views a month is huge in such a short time, but we want MyWorkButterfly.com to be a household name and that day can’t come soon enough. It’s more of a movement for us if you will.
What are your three favorite websites or blogs?
YouTube allows us to easily upload all of our video interviews and has been instrumental in helping us to create greater awareness outside of our core site.
Facebook enabled us to create a MyWorkButterfly.com fan page and generate excitement before MyWorkButterfly launched. We continue to see a lot of traffic from here.
Twitter has exploded as you know and continues to give us direct access to the mommy space.
What advice would you give to a new entrepreneur?
Please do not become defeated before you even get started. It’s too easy to say, but, what if, or I don’t have time. Instead, tell yourself that you have nothing to lose. You have one life. Go for it and make the most out of every moment of every day!
Thanks, Bradi for sharing your story! I love your advice for new entrepreneurs; it's so true, you never know until you'll try. To learn more about Bradi, you can follow her on Twitter.
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