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Thank you for your support! The Work at Home Woman was recognized as one of the top home-based businesses in 2009 in StartupNation’s Home-Based 100 Competition!

The Work at Home Woman is an online business resource and blog for women and moms who wish to work from home or become self employed! My mission is to help women and moms acquire the knowledge and skills to be able to successfully work from home or to become self-employed while providing support, inspiration and motivation.

March’s Business Book Club Pick – Corporate Mom Drop Outs by Lucinda Cross

Midpoint Discussion – Friday, March 12, 2010

Final Discussion – Wednesday, March 31, 2o1o

For Email Updates on The Business Book Club – Sign Up Here

March Highlights…

• Enter to Win an HP iPAQ Glisten Smart Phone
• The Work at Home Woman’s 1 Year Blogoversary Giveaway, over $890 in prizes!
• 20 Responsive Women You Need to Follow on Twitter
• Tips for Becoming a PR Friendly Blogger
• How to Get More Business Clients & Customers

Happy Friday! Today is the Business Book Club discussion day, and today we’ll be discussing the first two trimesters of “Corporate Mom Drop Outs” by Lucinda Cross.

This book is not your typical business book; the bulk of it is stories from real life mompreneurs which makes for a unique and understanding perspective.

So let’s get the discussion rolling…

Question 1: Which mompreneur’s story best resonates with you and why?

Question 2: Was there any advice that was given that you disagreed with?

Question 3: On page 23 Nancy Marmolejo of Viva Visibility says, “Often times women scrimp, save and think we’re doing well for ourselves in the long run by not spending, but we don’t understand the difference between spending and investing. Understanding what the difference is: is this an expense or is this an investment”? First do you agree with this statement, and secondly how has this proved relevant in your life? more

By Holly Reisem Hanna

One of my goals for 2010 was to produce more video blogs, so I thought how fitting, I’ll produce a video blog on where I’m at with my goals. On some of my goals I’m kicking butt, on others not so much…

I know many of you talked about creating your first video blog as one one your goals. I’d love to hear where you’re at in achieving your goals and if revisions have been needed.

Enjoy the video clip (it gets easier ever time)! more

By Holly Reisem Hanna

With my one year blog anniversary coming up I was going to hire someone to write a press release for me, but after  some consideration, I thought who else is better equipped to write a press release on The Work at Home Woman than its publisher, me!?!

The purpose of a press release is to inform the world of your news and if you’re lucky a journalist or news publication will pick up your story and turn it into a news item for a magazine, newspaper or online publication, giving you and your business greater exposure and credibility.

Publicity is different from traditional advertising in that it builds credibility because it is a third party that is distributing the information. With advertising the message is totally controlled by the company (how long it runs, what is said, what it looks like), but because people know that it is a paid advertisement they may be skeptical of the claims being made. The general population is more likely to trust a third party source such as reviewer, columnist or reporter – just look at how popular Consumer Reports is!

To create a press release that catches the attention of a journalist here are some basic tips you should follow when writing your press release. more

By Nicole Feliciano

Welcome to the world of blogging. Whether you are a hobbyist looking for a place to share your passions, or a pro looking to build a social media empire, it pays to consider the future early on in your blogging career.

What’s in a Name?

You’ve deciding to become a blogger and share your taste, pictures and musings with the world. The next step is to pick a title.

Keep a note pad handy in the early days and jot down your ideas.  For me, I knew that I was passionate about fashion and that I wanted to market myself to moms.  I started dreaming up names that got this message across loud and clear.  Since I didn’t want to limit my blog to just fashion, I thought “trends” was a better term.  I could safely talk about baby gear, décor and other things that interest parents.

After I picked my theme I go busy doing research.  I started googling potential names to make sure I wasn’t infringing on any domains (for the most part, there is a blogger code of ethics that bloggers don’t poach titles).  Don’t get lazy! The Google search should extend beyond the first page! Dig a little deeper to make sure your clever title will be yours alone. more

Do you work at home?

Yes!

How many children do you have?

2 boys!  A little boy who is 2 years and 3 months, and a 3 month old.

How many hours do you work a week?

Too many! :-)  I am working from home while raising my two young ones, so I am ALWAYS working in one capacity or another.  For now, while they are so young, I am having to fit in working on Lucky Kitty while the kids are napping, and at night after they go to bed and on weekends.

Tell us a little bit about Lucky Kitty and how you got started.

Lucky Kitty manufactures products for the modern woman to take charge of her own sexuality and be responsible in doing so.  Our primary product is called the “Kitty Kit”, and it contains everything a woman needs to touch up, freshen up, and get ready for an intimate encounter.  We strongly feel that it is our job as women to be prepared, just in case he isn’t! more

Do you work at home?

Yes!

How many children do you have?

Just one 4 legged furry boxer dog named Madison and my husband.

How many hours do you work a week?

Lots!

Tell us a little bit about Lucky Kitty and how you got started.

Lucky Kitty is an intimacy kit for woman. My partner Jenna and I both used to bartend and act and the dream of being an actress brought us both to LA. I was living in Miami. After living in LA for a few years I put the acting career on the back burner as there was something appealing about being able to afford my rent and food. So I started working in sales. I had met Jenna at that time and we were talking about our bartending days over nachos and margaritas one night and LUCKY KITTY was born. The reason I wanted to create LUCKY KITTY was the fact that I was tired of working so hard for companies that constantly cut my commission and pay. I wanted to be involved in my own business that I could be proud of. I also wanted to do something fun and creative. What is more fun than sex as long as it is safe? more