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By Anum Yoon
It takes money to make money. That’s an immutable law of the universe when it comes to business. If you want to earn money by providing a product or service that people want to buy, then you’ll have to invest some money.
Fortunately, you don’t always need to spend a great deal of money to start generating revenue. Sometimes, you can get by with a shoestring budget or bootstrapping efforts that help you deliver outstanding customer service.
In fact, you can run your business on just $100 per month. However, this scenario assumes that you’ll be working from a home office and you can leverage your existing Internet connection for your business needs. Of course, you might still be able to claim that cost as a tax deduction, but that’s a subject for another article.
Beyond that, here’s how you can manage for just over $3 per day.
Website – $16
You need to maintain a presence on the Web if you want to be even remotely competitive. For that, you’ll need a website.
Fortunately, Squarespace offers hosting for $16 per month. You’ll get unlimited pages, storage and bandwidth. You’ll also have access to an e-commerce site that will sell up to 20 products. That’s a great option if you’re selling homemade products and Read the rest of this entry »
By Cathi Nelson
If you are a work from home women like me, it is likely you spend a good part of your day in yoga pants, sneakers, and a comfy sweatshirt. In fact, my partner and I work remotely and many days we laugh that it is four o’clock and we are still in our pajamas, working away on our computers. We both dread when clients ask us if we want to Skype because that requires lipstick, makeup, and styled hair.
As much as I love working from home, I have found that when it is time for me to attend a conference, networking meeting, or business event I suddenly feel insecure about “what am I going to wear”. Gone are the days when I had to choose an outfit each day, now it more like once a month so I am essentially out of practice. In addition, I don’t have the time or desire to study the latest fashions trends. I want to focus my time and energy on growing my business, not worry about what to wear.
When I was preparing for our 4th annual conference this spring I found myself facing the same dilemma. Our conference was in Orlando, Florida and I had been living in warm fleece throughout our cold New England winter. I asked Jane Pollak, a business coach I admire who helped her with her outfits and she told me about Scarlett De Bease, a professional Image and Style Coach who specializes in working with women over 40 who are tired of stressing about dressing. I called that day and hired her for a half-day styling session. It was the best investment. Read the rest of this entry »
Does this story sound familiar to you?
“I have a 5 year old son and I have a demanding job as a project manager. I used to be very fit and watch what I eat, now I mostly eat takeout at my desk. My definition of exercise is doing housework and running errands. I want to get back in shape!”
As a mom, you don’t have always have time to care for your well-being. The 8fit app creates personalized, quick workouts that are practical for the modern women. Most of the exercises can be done in under 20 minutes in any environment, so you can complete them while getting ready for work, during your lunch break or before you pick up the kids.
The goal of 8fit is to help people get fit without making a huge time commitment, or have to rely on any facilities and expensive solutions.
Go ahead, try it out yourself. Don’t neglect your health because you’re too busy looking after your family.
8fit is giving away 5 x 1-year Pro memberships (valued at $60) to deserving women who need extra support in achieving their fitness goals. As a Pro member, you can expect the following:
- personalized 2-week programs consisting of 10-20 minute sessions that can be done in any environment
- progress tracking on metrics such as weight and body fat %
- meal plan generated based on your goals and diet exclusions (nutrition is 80% of your results)
- a personal trainer who provides one-on-one coaching via app
Read the rest of this entry »
By Dawn Berryman
What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
Historically, your business card has often been the first impression of your company and yourself. Although they may not always be a first impression any more, with so many of us ‘meeting’ and networking online; I would argue that they are still a critical part of your marketing arsenal.
Things change, business evolves, and the world keeps turning. This is also true with business cards. Their presentation and strategy may have changed, but their purpose is still the same. They are no longer always the first way to exchange contact information. However, they now have much more potential.
I’ve always advocated for attractive and accurate business cards. Now, it’s even more important that they make a good impression because they are much more than just a card with your phone number on it. They really are an extension of your brand.
That being said, make sure that your cards mirror the brand you are portraying everywhere else. Make sure the colors match, the look is the same, the wording and taglines match up. The last thing you want to do is create a disconnect. Your card should match your website, social media channels, and other marketing materials. Read the rest of this entry »
By Robert Palmer
I’ve struggled with severe anxiety and depression over the years. For me, it’s been something that I can control fairly well. However, when I jumped into the world of a professional chef, those fronts I put up in every other place of work ceased to exist. Anxiety and depression hit me hard. During those month, my confidence plummeted and so did my overall self-worth and well-being. I began to notice myself spiraling into a state of repetitive depression and was experiencing unhappiness in many ways.
This does not have to be the case for everyone! Living with a mental health condition is definitely not easy but it can be manageable. After working in a make or break type of workplace, I have identified many things that I did incorrectly that were causing me more and more grief. Consider the following tips as my way of sharing what I learned through this process.
Take your breaks, even on your busiest days.
No matter how busy you are, it’s important to use all of your break time. Realistically the harder you work, the more your mind and body need a break. I used to work up to thirteen hour shifts at restaurants without taking a break. Read the rest of this entry »