The Work at Home Woman is a nationally recognized award winning blog and business resource for women and moms who work from home.
My mission is to help women and moms acquire the knowledge and skills to be able to successfully work from home or to become self-employed while providing support, inspiration and motivation.
May 2012 Highlights…
Did you know that 80% of mom owned businesses will fail before they reach their 3rd year? It is not because they do not have great ideas, are not smart marketers or do not have enough money.
It is because mom entrepreneurs are trying to do it all themselves, because they do not have a plan, they have not figured out how to make more money by working smarter, they do not know how to provide what their audience needs, and they are scared of their competition.
Invest a weekend and build a business…
The Mom Biz Retreat is all about YOU. It is about providing you, the mom entrepreneur, the tools, techniques and strategies you need (in your very busy life) to better manage your businesses, your family, and your life. In one fun-fulfilling weekend. Read the rest of this entry »
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By Martine de Luna
Blogging can be an effective way to market your business skills and expertise, specifically by appealing to those within your niche market or your target/ideal audience.
The art of finding that connection between you and your ideal clients using your blog, requires a certain type of marketing skills. At the same time, because you’re running a blog that you yourself write, these marketing skills should be threaded with a sincerity, that shows your potential customers that you strive to help them.
Your blog is the storefront for your business…
As a freelancer, I consider my blog as the storefront for my writing services. While I acquired my copywriting skills through practice and coaching, all my writing skills come together on my blog, which functions like a magazine, a journal, and even a portfolio, all at the same time. Read the rest of this entry »
By Donna L. Johnson
Some things are learned by theory. Others are learned by doing. When it comes to being a great public speaker, the latter is the only way you’ll get there.
Here’s the reality: the first time you give a talk, it won’t be great. More than likely because you’ve spent too much time working on a presentation when you should’ve been focusing on how to connect with your audience. Forget about theatrics and showmanship. If your audience wanted that type of entertainment, they would’ve gone to see a movie. With real actors. You’re not an actor.
TALK REGULAR
Don’t try to transform yourself into someone you’re not when you take center stage to talk about your topic. Did you notice the word talk? Just as you would make eye contact if we were having a conversation one-on-one, do the same thing with the people in your audience. Read the rest of this entry »
What did you do before launching your own business?
Before I launched Home Remedies®, I was the VP of a Spanish language aviation magazine in NYC. It was a very glamorous career, but I lost my passion for it after my first daughter was born. I couldn’t bear to leave her to go to work in the city everyday, let alone to travel overseas for weeks at a time.
After a great deal of soul searching, I left my career to stay at home and raise my daughter but it was a tough financial decision for us. My husband and I had just purchased our first home and we really couldn’t’ make it on just his salary.
Tell us about the Homeowner Referral Network® business opportunity.
Like many great business ideas, mine came to me based on a personal experience as a new homeowner. After my husband and I moved into our home, I quickly realized how difficult it was to find reliable contractors. I spent many afternoons waiting for contractors who didn’t show and met with several who tried to sell me on services I didn’t need. I’m a networker by nature and, once I found a reliable plumber, painter, exterminator, etc. it was my natural instinct to want to share his name with other homeowners. One day I asked a pest control specialist who was working in my home if he’d be interested in me promoting his businesses in exchange for a commission and he loved the idea. That was my ‘aha!” moment. Read the rest of this entry »
By Susan Osborne
You’ve launched your business, printed business cards and put up a website. Now what? How do you get potential customers to take notice?
This is often the biggest challenge women entrepreneurs face when starting a new business.
Thankfully, with the ever-growing world of social media, it’s getting easier to generate buzz quickly about your new venture. But chaining yourself in front of your computer isn’t always the best way to get exposure for your business.
Sometimes it requires some good, old-fashioned face to face interaction.
So how do you get exposure for your company that will generate some quick interest without hiring an expensive PR firm? Read the rest of this entry »
