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Tell us a little bit about yourself and your entrepreneurial journey.
I grew up in a family where if you wanted something you had to figure out how to get it on your own. When I was 8, I wanted a pogo stick, so I knocked on doors in my neighborhood selling vegetable seeds until I sold enough packages to get my prize.
Turns out I had a knack for selling. I ran a ring of babysitters in my teens and opened my first concierge business at 20. I went into Real Estate at 23 and then worked for a number of businesses to become the top producer at most of them. After working for 11 years at Clear Channel Communications, I went out on my own with my first Business Consulting company. Since 1999, I’ve owned 5 businesses and most recently I found my way back to helping small business owners with Zest Business Consulting.
I started Zest in January of 2013 after working as a Business Coach for EMyth for a few years. When they changed their business model and stopped employing business coaches, I became their business development manager. After a few months’ time I realized that I wasn’t having fun anymore.
Zest was born out of the concept that it was possible to create a business that gave you more life instead of taking your life away. Now I work with business owners all over the world helping them learn how to reinvent the way they do business, so it works for them instead of the other way around. I can’t imagine anything more fun or rewarding. Read the rest of this entry »
By Cathi Nelson
Six years ago I had an idea for a business. I was excited, nervous, scared and determined to make it work. I was also inexperienced and very naïve.
Here is a quick story of one of the many costly mistakes I made and a few tips, so you don’t make the same errors.
As I told family and friends about my idea, they were excited, but they cautioned me as well. What if someone “steals” your idea, you should call an attorney. A friend recommended a large law firm; I called, asked for an intellectual property attorney and scheduled an appointment.
The day came and I had a wonderful conversation with not one, but two attorneys. They strongly suggested I consider franchising my idea along with lots of additional advice. I left with my head spinning, but excited!
A few days later, I got the invoice $2,750! I was shocked; I had no idea that I was paying an hourly fee of $550 for each attorney that day. I can tell a similar story when I hired an accountant to manage my books but instead, Read the rest of this entry »
Need some new clothes for your fall wardrobe?
We got you you covered. We’re partnering with KOKOON to give away a $100 KOKOON Gift Certificate to spend however you want.
KOKOON got its start in the fashion industry 26 years ago, selling to many major retailers and catalogs such as Nordstrom, Saks Fifth Avenue, Macy’s and hundreds of boutiques. Today, KOKOON markets directly to women through our network of independent sales representatives and hostesses. We strive to create an enhanced shopping experience … much like stepping into your favorite boutique, only better, by offering limited edition designs all produced in the USA.
Home Business Opportunity:
KOKOON Representatives combine style and substance to create a flexible fashion career by working with clients either one-on-one or through private pop-up boutiques ~ Modern Trunk Shows for Modern Women. Read the rest of this entry »
, Dawn Berryman
, Increasing Social Media Engagement
, Social Media
, Social Media Changes
, Social Media Marketing
, The Work at Home Woman
Posted in Social Networking 1 Comment »
By Dawn Berryman
As a small business owner, you know that social media marketing must be a part of your overall marketing and business plan. But how do you tackle this beast? Four years ago, almost every ‘fan’ your Facebook page had saw your posts in their newsfeeds. Interaction was easy. Engagement happened naturally.
Now what? Marketing your business via social media is becoming more challenging by the day. Not only do you have to spend the time actually planning and writing posts, but you have to spend time researching the newest algorithms and educating yourself on the latest tactics and strategies.
Why does it have to be so difficult? Is it really that necessary that your business have a social media presence? With all of the other things on your to-do list, how can you stay one step ahead? I will say that it isn’t as easy as it used to be; difficult even. However, I will also say it’s necessary.
Here are a few ways in which the social media scene has changed; and what to do about it.
Facebook Paid Advertising:
It seems as though Facebook wants paid for every person that sees your latest status update or photo. That’s a stark contrast to when business pages first came out and the site didn’t even offer advertising as an option. Now, you can put an ad on the sidebar to attract new ‘likers’, boost your latest status update or even promote a coupon or deal. There are many ways to advertise on Facebook and it can get real expensive, real fast. Read the rest of this entry »
Family-owned company seeks independent dealers who want to make extra money working from home.
Did you receive a free diaper bag at the hospital with the name of a baby products company on it? Or maybe you were given an ink pen by your insurance agent with his logo on it? Do you have a keychain with the name of your bank or beverage can koozi with the name of your realtor on it? Maybe you own a souvenir coffee mug with the name of your favorite vacation destination? What about a water bottle with your child’s sports team name printed on it?
These are all examples of promotional advertising products that independent authorized dealers can sell when they start a home business with Kaeser & Blair, Inc.
A Midwestern company with national reach
In business over 100 years, Kaeser & Blair is a highly respected, national distributor for promotional advertising specialty products and is headquartered in Cincinnati, Ohio. Read the rest of this entry »