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By Christy Schutz
My husband and I did the unfathomable and took a 2,600 mile road trip from Tampa to Boston and back for a prominent industry conference for our business. During this odyssey, which included a nice stop off to see the sights in Savannah, car troubles that left us stranded in rural NC, and trekking back home through Hurricane Joaquin, I had a lot of time to ask myself, “What in the world was I thinking?”
Now, I know a big portion of that question is due to the fact that we chose to drive to the show. That much time in the car with the crazy problems we encountered is enough to drive almost anyone bonkers. But it also was a question about the show itself. As work-at-home business owners, are trade shows and conferences really beneficial to our business? In our case, I believe the answer is definitely yes.
Today’s post is dedicated to the top 5 reasons why industry conferences are important to work-at-home business owners.
1. Opportunity to Make Face-to-Face Connections
Technology today definitely enables the work at home professional to establish a personal connection. Tools like Skype, Google Hangouts, or Facetime helps us to visually connect and read things like facial expressions or body language. But, depending on the type of business you’re managing, your customers, and/or even the location of your home office, creating opportunities for real life interactions can be a challenge. Trade shows and conferences can be the one time a year when you physically see your customers, vendors, and partners. Read the rest of this entry »
Tell us a little bit about yourself and your entrepreneurial journey.
I am an internationally recognized home staging expert, president of the Voice of Possibility Group, and the creator of the Staging Diva Home Staging Business Training Program. An entrepreneur since 1989 and author of several guides, I have staged millions of dollars worth of real estate through my company, Six Elements.
After appearing on HGTV and in major newspapers and decorating magazines across the US and Canada, I started getting emails from hundreds of women who had taken home staging courses and hadn’t figured out how to make a living.
That’s when I realized, no one else was teaching the business of home staging and the Staging Diva Home Staging Business Training Program was born in 2005. I’m proud that I’ve now trained over 10,000 creative women in 23 countries on how to earn a living from their own talents. I give them a comprehensive business model and template to follow, so they can save time and start earning money from home staging and redesign faster and with less effort.
I have lived in 4 different cities, raised a child on my own, and supported myself from a home office during all that time. My latest hobby is Stand Up Comedy and I’ve performed for crowds as large as 350 people. Read the rest of this entry »
By Sarah Landrum
It’s easy to take lunch breaks for granted. After all, they’re nothing more than an opportunity to curb those midday hunger pangs, right? But, as it turns out, there’s more to lunch breaks than that.
If used right, lunch breaks can boost your productivity, too. It’s not just because they fill your stomach or give you a breather from work. When you take a lunch break, you have the opportunity to do one or more of the following.
1. Rest Your Eyes
You’ve already been staring at your computer for hours. The last thing you want is to stare at it some more and experience computer vision syndrome (CVS). Even if CVS doesn’t damage your eyes, it still causes enough discomfort to get in the way of your work.
So don’t forget to give your eyes some TLC. Follow the 20-20-20 rule: Every 20 minutes, look at an object 20 feet away for 20 seconds. Make sure to blink your eyes regularly, so they’ll be moistened and refreshed. This way you can get back to business A.S.A.P., without getting distracted by tired eyes. Read the rest of this entry »
By Yvette Bethel
Women in business operate in an environment dominated by male business owners. In this context, we learn to exhibit behaviors that help us to sustain successful businesses, sometimes allowing masculine traits to override our natural nurturing strengths because in the current business paradigm, nurturing traits are sometimes viewed as weak.
To survive in a male dominated environment, as women, we program ourselves to use logic, sometimes to the exclusion of intuition, we focus on goals centered on making a profit and we view those who can support us as competition. While more and more women are shifting their mental models to embrace their natural strengths, we need even more women to buy into a balanced approach to entrepreneurship.
There are wounded women entrepreneurs who operate from deeply buried pain. These wounded women tend to exhibit low self-esteem, so they surround themselves with people who echo their thoughts and values. They become extremely offended by employees who express ideas for improving the business, because they identify so closely with their business that the suggestions are translated through their filters as negative. I have observed these women justify ignoring valuable ideas by recounting all the mistakes of the employee making the suggestion, because they are unable to separate a good idea from how they feel about the person. Read the rest of this entry »
By Jan Pinnington
Imagine a world where everyone is always smiling and happy and full of uplifting kindness toward one another. It’s a place that I would like to think exists, but unfortunately, we don’t live in Pleasantville. No matter how genuine we are as entrepreneurs, chances are we will rub someone the wrong way.
People I don’t even know have called me hurtful things in my career. If I shared the list, you would be absolutely appalled to read some of these vicious attacks. And learning to deal with them, by not taking them personally, has been one of the biggest obstacles for me as an entrepreneur to overcome.
My husband tells me that I need to grow thicker skin. You know what? He’s absolutely right. Because the more I penetrate the marketplace with my vision and mission to fight childhood obesity, the bigger chance I take in offending someone with my message.
So let my authenticity shine! I’m not here to please the people that don’t resonate with my vision. I’m here to embrace and help the ones that do.
However, with social media on the rise, it’s getting tougher to keep negativity at bay while dealing with emotionally charged customers or prospects. So I recently consulted a small business PR and marketing coach to help me navigate this online world, and here are some tips and pointers she shared with me. Read the rest of this entry »