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By Holly Reisem Hanna

With my one year blog anniversary coming up I was going to hire someone to write a press release for me, but after  some consideration, I thought who else is better equipped to write a press release on The Work at Home Woman than its publisher, me!?!

The purpose of a press release is to inform the world of your news and if you’re lucky a journalist or news publication will pick up your story and turn it into a news item for a magazine, newspaper or online publication, giving you and your business greater exposure and credibility.

Publicity is different from traditional advertising in that it builds credibility because it is a third party that is distributing the information. With advertising the message is totally controlled by the company (how long it runs, what is said, what it looks like), but because people know that it is a paid advertisement they may be skeptical of the claims being made. The general population is more likely to trust a third party source such as reviewer, columnist or reporter – just look at how popular Consumer Reports is!

To create a press release that catches the attention of a journalist here are some basic tips you should follow when writing your press release. more

By Nicole Feliciano

Welcome to the world of blogging. Whether you are a hobbyist looking for a place to share your passions, or a pro looking to build a social media empire, it pays to consider the future early on in your blogging career.

What’s in a Name?

You’ve deciding to become a blogger and share your taste, pictures and musings with the world. The next step is to pick a title.

Keep a note pad handy in the early days and jot down your ideas.  For me, I knew that I was passionate about fashion and that I wanted to market myself to moms.  I started dreaming up names that got this message across loud and clear.  Since I didn’t want to limit my blog to just fashion, I thought “trends” was a better term.  I could safely talk about baby gear, décor and other things that interest parents.

After I picked my theme I go busy doing research.  I started googling potential names to make sure I wasn’t infringing on any domains (for the most part, there is a blogger code of ethics that bloggers don’t poach titles).  Don’t get lazy! The Google search should extend beyond the first page! Dig a little deeper to make sure your clever title will be yours alone. more

By Holly Reisem Hanna

I am constantly receiving questions from new bloggers on how they can start their own review or PR friendly blog. Here on The Work at Home Woman, I do review business and career related products, but since my niche is more focused I end up turning a lot of PR companies away. For this reason, I decided t0 recruit a couple of savvy mom bloggers from the blogging community and get their input on how to become a PR Friendly Blogger.

So today I have Amy Oztan from the blog, Selfish Mom and I also have Amy Bellgardt from the blog, Mom Spark, here’s what they had to say…

Holly – How did you get into PR blogging?

Amy Oztan – It was totally accidental.  I had been blogging on someone else’s site about my brownstone renovation for a couple of years, and because of that a friend of mine recommended me to the NYCMomsBlog.  From that website I started getting opportunities to work with brands, but writing about them were against the rules of the NYCMomsBlog, so I started SelfishMom.com.  At first it was just a hobby – my “real” blog was FilmingInBrooklyn.com, which I started around the same time as SelfishMom – but I discovered that I really liked writing about products and doing reviews. This really wasn’t too surprising, since I was always the person that everyone would go to pre-blog for recommendations.  I always had a subscription to Consumer Reports and would research products for friends and family. more

By Jim Mandeville

One of my businesses has been dying a slow death. I own an outdoor advertising agency. We specialize in advertising in places such as billboards, malls, movie theaters, gas pumps, and indoor. It’s no secret that the other traditional advertising platforms, newspapers, magazines, radio, and television are having a rough time as well.  Why is traditional media advertising struggling?

There has been a shift in consumer behavior. Exposed to thousands of advertising messages every day, we’ve all become pretty immune to all these messages. No longer can advertisers rely solely on traditional interruption marketing techniques and simply put their messages in front of our faces wherever we may be and expect us to respond. The leading companies and the most effective marketers have been using content marketing to break through the ad clutter and position themselves at the top of their industries. A huge plus for those of us with small businesses is that a successful content marketing program requires very little money. It does require a bit of work, creativity, and thought however. more

By Holly Reisem Hanna

Lately I have been inundated with SPAM – from unwanted newsletters, ridiculous link requests, unsolicited tweets from random people wanting me to vote for them, or for me to view their sexy pics, to lame comments on my blog!

I’ll be the first to admit, that when I first started blogging I was so eager to succeed that I did leave some non-thought provoking comments on blogs and I did email some people abruptly to exchange links. However, I quickly learned that this was not the way to get ahead and establish and cultivate relationships.

Here are my tips for healthy participation and successful self-promotion: more

By Donna L. Johnson

The right publicity and media exposure can take unknown entrepreneurs and turn them into overnight success stories. In today’s environment of user generated content, social networking sites such as Twitter and YouTube make it even easier for cash-strapped marketers to create brand awareness.

Long gone are the days of hiring high profile PR firms to get you and your business on TV and in print publications. Thanks to free resources like HARO and free-press-release.com, you can become your own PR rep.

Before you set out to make headlines, there are a few things you should consider. Media exposure for entrepreneurs is all about gaining expert credibility and having others view you as a trusted and respected industry leader.

When you can answer the following questions, you’re ready to start the process of building relationships with journalists and reporters:

What are you known for?

It would seem the answer to this question is self-explanatory. It’s not. more