Pinterest For Direct Sales Businesses
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By Deb Bixler
Pinterest is making a big splash in the social media world. Not too long ago it was an unknown little company with no chance of challenging the big boys on the social media block. But it is beginning to make its mark online and individuals in the direct selling business need to take notice.
The site has become popular with females and continues its rapid expansion. If you are in the direct selling business and you are not on Pinterest, get to their site and sign up as quickly as possible. Many experts believe that Pinterest will be a vital tool for people in direct sales for 2012 and beyond.
Getting Started on Pinterest
When you sign up for an account, you get several default boards on which to load content. You can also create your own boards if you prefer. It is advisable to load content on your boards as soon as possible, but you may want to hold off on loading business content. Become familiar with Pinterest by loading content you are passionate about. This will help you learn about the site without worrying about marketing and promotion. This will also help others get to know you as a person, not just as a marketer. If you love to cook, build boards with recipes and cooking tips. If you love working out, build boards with content on exercises, workout devices, and nutrition. Build boards based around your passions first.
Once you are familiar with the various aspects of Pinterest, then you can begin loading content from your business and begin using the site as a promotional tool. Building your brand before the individual products is also a good way to let your personality come out on Pinterest. You build your brand by talking about yourself, the companies you sell, the causes you support, the ways you grow your business, and other important pieces of information about you and your company.
After you have built your brand on Pinterest, you can begin selling products. However, outright sales pitches may not be the best way to market your products. You can create a board that contains many of the products you sell and include a link to your website. In the descriptions and comments, it is important to use as many keywords as possible that will bring people to your little corner of Pinterest and the Internet. You can save the hard sell for your website.
Pinterest works best if your products are of interest to females between the ages of 25 and 50. It also works for products that are visual. Cookware, scrapbook items, crafts, home décor, fitness items, and books are just a small sample of the types of products that can be effectively promoted on Pinterest. For individuals in the direct selling business, Pinterest can also be used for team training and team support by sharing videos and training tools.
New social media sites pop up all the time; many of them disappear as quickly as they appeared. However, Pinterest has become a popular site and continues to gain new members. Direct sales consultants need to take advantage of the popularity of Pinterest. Those who get on board with Pinterest now will be poised to reap more profits in 2012.
Follow Deb on Pinterest and check out her Pinterst pin board for direct sales companies she loves:
Visit the CashFlowShow webiste for more more direct sales training tips.
Deb Bixler retired from the corporate world in 2000 to enjoy life as an entrepreneur. In the first 9 months as a home party direct seller she built a home business and sales team which provided her with an income capable of replacing her corporate business salary of $80,000 per year. Deb manages the largest FREE home party plan resource center on the web. She is the creator of the CashFlowShow Game which provides affordable duplicate-able training to improve team retention and is the host of the weekly CashFlowShow – Direct Sales Radio show. Deb was recognized in the 2009 & 2010 Direct Sales Power 50 as one of the most influential people in direct sales worldwide and received the 2011 Direct Selling Women’s Alliance Speaker Of The Year award.