April Beach is the founder of Baby Planner Inc. She has been in the baby planning field since day one. Her authentic passion for consulting entrepreneurs and promoting the baby planning industry has proven successful and beneficial to the growth of this new field.
Read on to see how April's baby planning journey began.
Tell us a little bit about yourself and your entrepreneurial journey.
Entrepreneurship is in my blood, so my journey started in the womb. I'm the daughter of creative “parent-preneurs.” My parents chose to build (multiple) businesses to live a life of freedom.
My view on “work” was completely crafted from our family entrepreneur adventures. We lived a life of traveling, exploring, hiking, and playing. My parents were known to take off “work” and pull us from school to go surfing. I grew up in California and Hawaii and lived a dream life. I always knew I wanted to create the same work-life freedom with my children and have built my business for this purpose.
Flash forward: I have the best job ever!
I’ve been business consulting since the late 1990s but found my passion in coaching female entrepreneur startups in the mid-2000s. I’ve been honored to work with amazing, brave “mompreneurs” and have served more than 4,000 women through my online programs, my business accelerator, and private one-on-one coaching services.
I'm also an author, activist, non-profit founder, mom of three boys, and wife to an adventurous entrepreneur. Yes, that first year when my husband started working from home has given me enough ammo to write a comedy. I’m sure you all would appreciate it! He did (thankfully) survive invading my home office space, and we now consult on some specialty business projects together — I love it!
My professional purpose is to build a 20-hour workweek business model for female entrepreneurs. I teach my clients to offer services in-person, virtually, and online. I do this through my online programs and my private coaching services. I work with women who want to make an impact, earn a profit, and grow as an entrepreneur while kicking booty on the mama side of life too. The business models I create take all of this into consideration.
Give us an example of how you landed one of your first clients.
My business has always been word of mouth. I’ve never advertised my programs or coaching. I recently built out my website, AprilBeach.com, because I have so many specialty business programs that needed to be under one umbrella.
It doesn’t matter what business they’re launching; all of my clients share similar needs and goals. They’re all passionate go-getters who are determined, hard-working, brave, micro-entrepreneurs, awesome mamas, wives, and change-makers too. My clients need programs and coaching from someone who shares their values and has mastered the business model they seek.
My clients love the ease of my online programs and the authenticity of working with a business coach who doesn’t care that babies are crying in the background. I get it! I live the same life as my clients do, and I teach them to create the same business flexibility as I’ve learned to master myself with my three kids.
I pour everything I have into my clients, and they can feel it. They choose me because they know they can trust me. All of my programs and services are a reflection of my commitment to their success. I’m constantly improving my skills and creating new programs to better serve those who rely on me.
How did you get involved in teaching people how to start a Baby Planner business?
In 2006, I launched my parent coaching business. My business grew fast, with offices in seven states. It was the first of its kind and drew a lot of attention. People started calling in and asking for help launching their companies. Because my calling was naturally “business coaching” over “baby planning,” I became on-fire to help as many women as possible!
In 2008, I built my first online business coaching program, Baby Planner University. In 2009, I created the first maternity concierge program for hospitals called Baby Savvy, wrote my second book, and sold off my company to solely focus on consulting others.
Today, I’ve worked with numerous entrepreneurs, businesses, television shows, news, media, and organizations in 17 countries and counting on business strategy specifically designed for the maternity and parenting industry.
What will people learn in Baby Planner University & The Baby Pro Business Plan?
In 2016, I updated the original Baby Planner University and broke into two smaller programs to make business mastery easier for my clients.
Here’s the breakdown of the two programs. Entrepreneurs can pick which course meets their current business needs. The courses are designed to go together but are also great taken alone.
Baby Planner University
Perfect for those wanting to launch a baby planning business and others who want to expand an existing business to offer maternity consulting services (doulas, birth pros, other parent coaches). Take this program to master the skills and client service systems needed for a successful parent coaching business.
- How to assess clients needs and build a custom program to serve them perfectly
- Exact steps to offer baby planning services
- Menu of services to pick from
- What to charge
- How to create packages
- Become a baby gear expert bonus training and seal of completion
- How to create your own custom services
- Business strategy for sleep coaches
- How to meet with clients and sell your services in an authentic and natural way
- Editable forms and sample agreements for download and use
- How to launch a maternity concierge business or a la carte services
- Specific tools for doulas and birth pros
Baby Pro Business Plan
Designed to teach marketing, branding, and how to master launching a company without overwhelm. The Baby Pro Business Plan makes the business mastery side of launch clear and easy to follow. This program is designed for baby planners, doulas, and other parent coaching professionals such as nutritionists, lactation consultants, sleep coaches, and similar.
- How to create your brand strategy
- What is a marketing plan and how to create your own
- How to write an easy business plan
- The ins-and-outs of today's social media and how not to get overwhelmed
- How to launch virtual coaching services to increase sales
- What to do before creating a website
- Strategies that every entrepreneur must master
- Gain clarity and increase business confidence
- Special bonuses
What are some of the benefits of owning a baby planning business?
Baby planning business benefits include the ability to work from a home-based office, freedom to create your schedule, and little to/no startup cost.
Is baby planning for everyone?
To be a stellar baby planner, you must be able to deliver facts, unbiased education, family organizational strategy, and emotional support based on your clients’ choices and not your own.
If you are strongly attached to one parenting philosophy, birth style, sleep approach, or other highly controversial parenting issues, and you can’t keep your opinions to yourself, then baby planning is likely not for you. It’s all about supporting your clients to find their own parenting confidence, style, beliefs, and systems while making their baby prep and new parenting experience awesome and stress-free.
Realistically, how much can someone earn as a baby planner?
The average baby planner charges $75 per hour.
To be a successful baby planner, you need to market your business. Just like every other small business, “if you build it, they will come” is totally not true. You need to be willing to work hard, utilize marketing, and put yourself out there to connect with the clients that are waiting for you and need you most.
What advice would you give to a new baby planner?
I would tell any new baby planner (or mompreneur in general) that to create, launch, and run a successful business, you must schedule your work time and learn to focus. Be 100 percent present at the task at hand. This means being 100 percent present with your kids and not trying to run back to your laptop, but this also means giving yourself the gift of uninterrupted work time by hiring a babysitter or family member to help. Success comes with clarity and focus, and your business must have the scheduled, focused time it needs to grow and thrive.