Would you be willing to quit your day job on Wall Street to start an online business? That's exactly what Nathalie Lussier did with Real Foods Witch; a blog that receives over 750,000 visitors a year.
With this success, readers and clients were asking her how she did it, which led her to where she is at today.
Nathalie has been featured on Forbes, Business Insider, Inc., Yahoo and Fast Company. Read on to find out about her amazing journey to six figures.
Tell us a little bit about yourself and your journey to becoming a Digital Strategist.
I remember always coming up with ideas for businesses when I was a kid growing up, and when I got my first computer I realized I could create websites … I was hooked! I studied Software Engineering at the University and worked as an intern on Wall Street and in Silicon Valley.
When I graduated I had a job offer on Wall Street, but my business was whispering to me … So I turned it down to start my first business, all online, which was a stepping stone to the business I have today and run with my husband, AmbitionAlly – which is a software company designing products for female business owners.
Give us an example of how you first monetized your online business.
When I was just starting out, I offered 1-1 coaching calls and later I created an online training product that I launched and re-launched. I’ve found that starting with a service business is much easier, and it helps you design more leveraged products over time.
What types of marketing strategies have worked best for you?
I’m a huge fan of building an email list, and my best strategy for building a list has been to create a paid program and release it for free … That’s what I did with my 30 Day List Building Challenge and it’s been amazing to not be attached to the outcome, and to see people sharing it for me far and wide as a result.
Give us an example of how you landed one of your first clients.
My very first online client came as a result of networking and making friends in an online group I was participating in. We kept in touch and when we both realized that there could be something for us to exchange (expertise and money) then we booked our session. I also held small local events to meet people.
What was your big turning point?
I’ve had many big turning points in my career and business, but I think that things really changed for me when I joined a high-level mastermind program … and I was on the hook for a big investment, so I had to do the “scary things” that I had been avoiding in my business up until that point. That was both motivating and frightening, but it led to some of the biggest jumps in income and results for my clients, too.
What advice do you have for other women who want to start their own online business?
Start with what comes naturally to you. When I started my first online business, I shied away from the “tech stuff”, even though it was clearly one of my strengths, because I wanted to have a business I was passionate about. As it turns out, what is easy for you and naturally fun, tends to be what other people are willing to pay you for.
My other piece of advice would be to be willing to invest in your own education, in putting yourself in the right groups and situations, and really going for it.
What are you currently working on?
My team and I are super excited about our next release of our AccessAlly membership plugin, for both Infusionsoft and Ontraport. It’s the perfect solution for anyone who is creating online courses or membership sites, and who has an eye for user experience and design.
As a six-figure entrepreneur, how do you manage all of your personal and business activities?
I have different seasons … Some seasons are more personal life focused, like when we moved and bought a house, and other seasons are more business-focused like when we held a big live event. Overall, I also have a strong separation between week-days that are for working, and weekends that are for downtime and more personal things.
Thanks to Nathalie Lussier for sharing her story!
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