Stella & Dot Ambassador Program: A Business for Style and Beauty Lovers

I first learned of  Stella & Dot way back in 2007. A friend of a friend had just started selling it and wanted to let me know so I could include it in my research for the website I was creating. One look, and I immediately fell in love with the stylish jewelry and accessories!

Fast forward a couple of years, after I’d already launched The Work at Home Woman. I was connecting with lots of women, both locally and nationally. It was at this time that I met Tracy, a fellow Texan and Stella & Dot Ambassador. She reached out to me and asked if I’d be interested in hosting an in-person event for her.

I usually don’t do this sort of thing, especially for individuals I don’t know very well. But I felt compelled to help her out; plus, I adored the product line — so I hosted an in-person event at my house.

Everyone at the event loved the jewelry, even my mom, who typically doesn’t splurge on fashion accessories. It was after this that I started looking more into the Stella & Dot Ambassador opportunity.

What is the Stella & Dot Ambassador Opportunity?

Stella & Dot started in 2003 and is a woman-owned and ran direct sales company that sells stylish jewelry, watches, handbags, gifts, and accessories through Independent Ambassadors. New York designers have designed the one-of-a-kind collections and have been featured in Gossip Girl, In Style, and Lucky Magazine.

Over the years, Stella & Dot grew their family brand to include EVER, which sells skincare products, makeup, beauty regimens, and Keep Collective, which sells personalized charm jewelry.

When you sign up as a Stella & Dot Ambassador — you’re able to sell all three family brands in one simple program!

The Stella & Dot Family of Brands

Initially, Stella & Dot started as a jewelry company but has since grown to include EVER and Keep Collective. As an Ambassador, you can choose to sell whatever products interest you, including:

• Jewelry
• Engravables and Charms
• 14K Gold and Diamond Jewelry
• Bags, Purses, and Totes (Including Leather)
• Clothing (Sizes XXS-2X)
• Skincare and Makeup
• Gifts and Accessories

With such a diverse line of products, there is something for everyone! All products come with a Delight Guarantee. If your customers are unhappy with their selections, they can return their items for a full refund within 30-days of the order date or store credit within 90-days. Shipping for returns and exchanges is free of charge.

How Much Does It Cost to Join Stella and Dot?

You can become a Stella & Dot Ambassador for just $59 — which includes access to your personalized website, their mobile selling app, community and online training, a welcome gift (worth approximately $85), and a product discount (50% off first 30-days, then 25% off after that).

They also have two optional upgrades to help build your Stella & Dot collection. Ambassadors can purchase $500 worth of product for $100 or $1,000 worth of product for $200! The Stella & Dot Ambassador opportunity is open to residents of the US and Canada.

How Much Can You Earn as a Stella & Dot Ambassador?

Ambassadors earn 20%-40% in commissions on products; plus, they can make free business supplies and discounted products from all three brands. If you choose to build a team, you can earn even more!

The average in-person event generates just over $1,000 in sales, earning the Ambassadors an average of $250-$300 for a 90-minute party.

Ambassadors can also earn incentive trips, prizes, and free products, and they get paid weekly via a Stella & Dot debit card. With Stella & Dot, it can be a fun side gig, or it can evolve into a full-fledged six-figure business.

One mom that’s turned the opportunity into a fun side gig is Kelly Wenzel. She needed some gal time and decided to join over ten years ago! While Stella & Dot has provided her with some much-needed gal pal time and additional income, it’s also helped boost her professional career by giving her the confidence to do some public speaking. 

How Do You Sell Stella and Dot?

Stella & Dot Ambassadors can sell products through in-person events, virtual events, one-on-one bookings, lookbooks, personalized websites, and now via their mobile selling app.

Stella & Dot’s mobile sales app allows you to connect digitally with your customers through personalized, customizable experiences that drive sales. You can share product images with prospective customers, on social media, and via text and email – all linking directly to your Stella & Dot website. You can also book events, schedule tasks, and place orders on the go!

To incentivize in-person and virtual shows, hostesses earn 50% off merchandise on select styles (based on sales during the event) and the free product. With Stella & Dot, there are no requirements for staying active as an Ambassador. You make your hours, set your goals, and if you don’t hit a personal target, it doesn’t affect your account.

Stella & Dot comes out with two full lines of new products in the spring and fall. They also have two smaller launches during the summer and winter and various launches throughout the year with small capsule collections, so you’ll also have new products to share with potential customers.

Is Stella & Dot a Scam?

No, Stella & Dot is not a scam. It is a direct sales company that mompreneur Jessica Herrin started in 2003. Since that time, Jessica has grown the business to record heights. Stella & Dot has an A+ rating with the Better Business Bureau, and they’ve been featured on Oprah, Vogue, Marie Claire, Allure, Nordstrom, and many others!

There are some complaints that the jewelry is overpriced and that the products are poor in quality. I’ve personally bought many pieces and never had any problems or complaints. Of course, the best way for you to test the quality of the products is to host or attend a show, and then you can form your own opinion.

Final Thoughts on the Stella & Dot

I’m already a fan and purchaser of the products, but what I like about this company is the extensive training and community that they offer their Ambassadors.

Another aspect I like is, it seems like it would be easy to sell in everyday life. Meaning that you wear the jewelry or clothing out and about, and when someone asks about it, you give them your business card or a catalog.

The third thing I really like is the diverse product line and price points from all three family brands, Stella & Dot, EVER, and Keep Collective.

Some items cost as little as $10, and items that cost as much as $299, making Stella & Dot appeal to a wide array of budgets. With the higher price point items, your overall show average is higher, making it easier to increase your income. They also have a diverse product line that will appeal to a wide variety of styles, niches, and tastes!

Stella & Dot also gives back to the community through their Stella & Dot Foundation. Since the Foundation’s inception in 2010, they’ve donated over $3 million worldwide to causes like breast cancer and autism. Also, for every new Ambassador that signs up, Stella & Dot donates $50 in products to the charity Dress For Success.

If you’d like to find out more about the Stella & Dot Ambassador program, click here.

Originally published in November 2012. Content updated in June 2020.