Did you know that on average a new blog is created every one-half of a second? That’s a lot of sites being developed daily. A large portion of them are created by people like yourself that are looking to make a few extra dollars each month. Of course, there are a lot of ways you can make money with your blog, but your success will be measured by the amount of effort you personally put into the process.
Here Are 4 Factors That Will Impact the Success of Your Blog:
1. Your Blogging Niche
Some of the most successful blogs stick to a primary niche. This means that those who love computer technology develop a blog centered around that topic. There may be many things that pique your interest, but you need to find the one that is your primary focus.
Why is this important to the success of your site?
- Motivation: By maintaining a blog that you are passionate about, you’ll have more motivation to continue.
- Relevancy: Between the search engines basing ranks according to relevancy and your target audience, you need your content to be like-minded – this includes your affiliate links and banners.
- Professionalism: Keeping your blog focused on your niche promotes professionalism on your part. You don’t want material that doesn’t promote the rest of your pages.
Related Content: Finding Your Niche: Write Up What Lights You Up
2. Your Blog’s Content
Many will attest to how longer blog posts are better for your site and search engine optimization. Others will stand diligently behind shorter and more focused content. The truth is that both methods can be successful. As long as your reader can find value and learn something new with each blog post, it can be successful regardless of how long or short the material. When you develop your content, try to focus on:
- Facts: Will your visitors be able to learn something from your post?
- Grammar: If your readers can’t understand what you’re saying, they will leave. To help write stronger content, try using an application like Grammarly which corrects spelling errors, typos, grammar, and more.
- Reducing Fluff: Fluff is what happens when you try to reach a certain number of words by adding text that doesn’t support the topic.
- Regular Posts: Posting your material at regular intervals will not only help your search engine ranks, but it will improve the odds of someone subscribing to your RSS feed should you have one.
3. Your Marketing Strategy
Although there can be a degree of success just by building a blog and writing content, visitors really don’t know you exist until you market the site. There are many ways you can go about promoting your blog on various social media hubs. These profiles will need to be updated as often as you write content if you want to continue connecting to your fans and followers. Luckily, tools such as Buffer and Tailwind can help you distribute your posts to all of your important social media profiles from a single location. While social media is an essential aspect of marketing your blog, you can also use:
- Email Marketing: With email marketing, you can communicate with your audience at any time — and no need to worry about algorithm or traffic changes. With email marketing — you own your list. To get started try a service like Constant Contact or Sendinblue — both offer free trials.
- Guest Blogger Posts: Many bloggers have found a great deal of success by writing guest posts on other blogs to promote their own.
- RSS Directories: Syndication can help you gather new readers. Submit your feed to sites such as Alltop and CRAYON.net can drive a bit of traffic depending on your niche.
- Pay-Per-Click: You can pay for advertising on sites such as Google’s Adwords or Facebook to generate interest in your website. These PPC campaigns only charge you when someone clicks on the advertisement to visit your page. It’s one of the most cost-effective ways to guarantee visitors for the money you spend.
4. Your Determination
With the tangibles out of the way, what about your own drive for success? Many people will start a blog in the hopes of making a living. They expect instant success and become frustrated when the website doesn’t perform well. Eventually, many people give up on the process and move on. Instead of developing a site that could become more than they thought possible, these people give up only after a month or two. In reality, it could take up to six months to a year to actually start seeing the progress of your site. You have to be determined and committed to developing your blog while realizing that you are competing with a world full of people such as yourself. Giving up will guarantee failure as determination could provide a chance for success.
Related Content: Secrets Of Six-Figure Bloggers: How To Make Money From Your Blog
It’s extremely rare for a blog to be developed and instantly become a success without spending thousands of dollars on advertising. Even the most successful developers of sites that benefit from 100,000 visitors per day worked for several years to achieve their expectations. It will be a lot of work on your behalf, but your efforts will reflect the success of your blog. Don’t be discouraged and build a strategy to improve your site.
Always curious, Ashley Hardway is constantly learning and passionate about sharing what she learns with others. Based in Houston, Texas, she loves to help families grow stronger, help their environments and communities, and keep moving forward! Check out @NannyLady on Twitter to connect and find out more.