For many small women business owners, your company’s brand is YOU. Right? Your customers are hiring you for your unique experience, expertise, and how you solve their problem. Even if you have a few employees, your customers still probably buy because they trust you. Even if you are producing a product and not a service, when you ... Read More
Sue Kirchner
How to Write a Killer Brand Promise That Helps You Stand Out from the Crowd
How do you articulate what your company stands for in an exciting, relevant, and emotionally compelling way? You know, in a way that makes people want to interact with your company – hire you, work for you, and invest in you? Hopefully, you read my previous article on how to identify your brand. You did your research. You have ten ... Read More
How to Identify Your Brand By Asking the Right Questions
It’s essential to know what unique value you provide your customers not only to help you craft your marketing messages but also to target the right customers and focus your growth strategies. The best way to identify your unique brand is to ask the people who interact with you and your company. If you can, interview all of your ... Read More
The Importance of Branding for Entrepreneurs
As an entrepreneur, you’ve got a lot to think about. Finances. Satisfying customers. Competition. Economic downturns. Marketing. It’s hard to wear so many hats and keep everything straight. And the decisions! What strategic direction should we take? Our customer asked us to do this for them, but I’m not sure we should? We are ... Read More
