I've been working at home for years now. In the beginning, I had no clue about what I was doing. I remember the first time a potential client asked me to "sell" him something over the phone so he could "test" my skills as a copywriter. I, having no professional copywriting experience whatsoever (I am a former preschool tutor and an ... Read More
Branding
So, WHO Are You? Realizing the Importance of a Consistent Online Persona
As I type this article, the CSI TV theme song is going through my head — “Whooo are you? Ooh, Ooh, Ooh, Ooh. I really wanna know!” What Do Your Online Profiles Express? When I go online to network or to learn more about a future client, I am surprised that I often cannot answer the “who are you?” question, even though I have spent a ... Read More
How to Brand Yourself as an Expert
For many small women business owners, your company’s brand is YOU. Right? Your customers are hiring you for your unique experience, expertise, and how you solve their problem. Even if you have a few employees, your customers still probably buy because they trust you. Even if you are producing a product and not a service, when you ... Read More
How to Write a Killer Brand Promise That Helps You Stand Out from the Crowd
How do you articulate what your company stands for in an exciting, relevant, and emotionally compelling way? You know, in a way that makes people want to interact with your company – hire you, work for you, and invest in you? Hopefully, you read my previous article on how to identify your brand. You did your research. You have ten ... Read More
How to Identify Your Brand By Asking the Right Questions
It’s essential to know what unique value you provide your customers not only to help you craft your marketing messages but also to target the right customers and focus your growth strategies. The best way to identify your unique brand is to ask the people who interact with you and your company. If you can, interview all of your ... Read More
The Importance of Branding for Entrepreneurs
As an entrepreneur, you’ve got a lot to think about. Finances. Satisfying customers. Competition. Economic downturns. Marketing. It’s hard to wear so many hats and keep everything straight. And the decisions! What strategic direction should we take? Our customer asked us to do this for them, but I’m not sure we should? We are ... Read More
Building and Protecting Your Blogging Brand
Welcome to the world of blogging. Whether you're a hobbyist looking for a place to share your passions, or a pro looking to build a business, it pays to consider the future on your blog early on in your career. Here are six easy ways to start protecting your blogging brand. What’s in a Name? You’ve deciding to become a blogger and ... Read More
11 Branding Tips for Your Home-Based Business
Are you looking for ways to grow and brand your business? Here are 11 easy steps to get you started. 1. Write a book review on Amazon.com in your area of expertise or thought leadership. Once you figure out what your area of expertise and thought leadership is, go to Amazon or Barnes & Noble. Select a hot book in this area of ... Read More
